News
Lotus Engineering Appoints Dan Burge As Commercial Director ...
02.10.2019
... To Further Grow The Business

- Dan has previously held senior roles with Williams Advanced Engineering and Prodrive Automotive Technologies
- Lotus Engineering is an internationally recognised consultancy delivering design, engineering and manufacturing expertise
  predominantly in the automotive sector
Lotus Engineering has strengthened its senior management team with the appointment of Dan Burge as Commercial Director. Dan is an experienced executive within the automotive industry, having fulfilled commercial, operational and technical roles in both development and manufacturing.

He has held senior commercial and programme roles at Williams Advanced Engineering and Prodrive Automotive Technologies, as well as serving as Operations Director for a small group of engineering companies. In recent years Dan has completed an MBA, and prior to joining Lotus Engineering was running his own consultancy supporting strategic growth in technology focused SMEs.

Lotus Engineering is an internationally recognised consultancy which has provided comprehensive and versatile services to many of the world's OEMs and Tier 1 suppliers for almost 40 years. Committed to driving forward technology with precision and passion, Lotus Engineering is spearheading pioneering research into areas such as advanced powertrain design and validation, lightweight advanced material research, and ride and handling optimisation.
While the automotive industry is the heartland of Lotus Engineering, as a consultancy its innovative approach and problem-solving expertise has been used by clients from many other sectors. These have included elite sporting performance, aerospace, medical research, boat-building, furniture, a watch and even a shopping trolley!

Dan commented: “I’m delighted to be joining Lotus Engineering at such an exciting time for the whole Group Lotus business. I will be working to further develop the structure so we can commercially exploit the strong technical capabilities within Group Lotus, creating strategic relationships to support our growth.”

Dan will be co-located, spending time at Hethel – the historical home of Lotus in Norfolk – and the recently opened Lotus office in Warwick, West Midlands.

Married with two children, Dan is passionate about his family, rugby and all things automotive and motorsport.
Evija World Tour Continues As Lotus Hypercar Premieres In The Middle East
19.09.2019
- Lotus Dubai retailer hosts VIP media and invited guests as all-electric Evija debuts in the United Arab Emirates
- Programme of events includes Lotus Abu Dhabi showroom presentation and private viewings
- Latest leg of world tour which has already included Monterey Car Week, USA, and Japan Lotus Day
The all-new Lotus Evija hypercar has made its debut in the Middle East as part of a series of exclusive media and VIP events.

The covers came off at an unveiling at the stunning Lotus Dubai retail outlet, with Phil Popham, CEO, Lotus Cars and Russell Carr, Director, Lotus Design, presenting the all-electric two-seater to invited guests. They were joined by Karl Hamer, CEO of Adamas Motors, Lotus’ retail partner in the United Arab Emirates, plus other members of senior management from both companies.

Phil Popham commented: “It’s fantastic to be back in the UAE, and even better to be here as the Evija hypercar makes its regional debut. The Middle East is well-known for its passion for performance models, and this is an important market as we grow the Lotus brand significantly with new products.”
He added: “We believe the Evija will really appeal to Gulf state customers, and we’re developing the car with them – and particularly the local climate – in mind. Real-world testing of prototype vehicles is now underway to ensure optimum performance in every market.”

Karl Hamer said: “We are delighted that our customers have the opportunity to view the Evija in the UAE so soon after its global reveal. We are proud to be in one of the most forward-thinking countries in the world, and this all-electric hypercar coming to the UAE supports our nation’s objective to focus on sustainable technologies.”

Opened exactly a year ago, Lotus Dubai is on the Emirate’s Sheikh Zayed Road. It’s a 5,000 sq ft state-of-the-art facility capable of showcasing up to 10 models from the Lotus performance car range. The Evija is remaining in the region for several days. It will also appear at Lotus Abu Dhabi – in Sheikha Salama Building, Zayed The First Street, Al Khalidiyah – then complete a programme of private viewings.
A technical tour de force, the Evija is illustrative of the innovative thinking and ingenuity that has always been part of the Lotus DNA. With a target output of 2000 PS, it is the world’s most powerful series production road car. It has been designed and engineered in the UK, and will be produced at Hethel, UK, the home of Lotus since 1966, starting next year. Exclusivity is guaranteed, with production limited to a maximum of 130 cars. Full technical details can be found on the Lotus media website at media.lotuscars.com

The Evija’s arrival in the Gulf states is the latest leg of a world tour which began after the car was unveiled in London on 16 July. It has already included Monterey Car Week in the USA, and Japan Lotus Day.
Lotus Appoints David McIntyre As Regional Director, Asia Pacific And China
14.09.2019
- David brings 25 years’ experience in luxury and performance automotive experience, including 15 years in the region
- Tasked with building a strong and comprehensive retail network across Asia Pacific markets and China
- Further evidence of Lotus’ ambition to deliver significant growth in global markets
Lotus has strengthened its senior management team with the appointment of David McIntyre as Regional Director, Asia Pacific & China. It’s further evidence of the performance car brand’s ambitious plan for significant growth in global markets.

David has 25 years of luxury and performance automotive experience including roles in Germany, Latin America and the UK, working for brands such as Porsche, Aston Martin, Bentley and McLaren. For the last 15 years he has worked in the Asia Pacific region, including periods in South Korea and China.

David will be based in Hangzhou, China – Lotus’ headquarters in the region. He will be tasked with building a strong and comprehensive retail network across Asia Pacific markets and China. This network will be supported by a strengthened regional sales, marketing and aftersales team to deliver significant volume growth and outstanding customer service.
Outside of work, David’s passion is motorsport. He was the 2017 China GT amateur champion in GT4 racing and the following year was runner-up in the 2018 China GT series. Other interests including yacht-racing and learning to fly.

David commented: “Performance cars are definitely in my blood, and Asia-Pacific and China have been my home for the last 15 years. This role presents an irresistible challenge, and I look forward to playing a part in writing a new chapter in the Lotus success story.”
Big In Japan: Evija Stuns 2.000 Lotus Fans On Latest Leg Of World Tour
09.09.2019
- Lotus Evija is star of the show at Japan Lotus Day
- World’s most powerful production car dazzles in front of more than 2.000 Lotus owners and fans
- Annual event – the biggest for Lotus anywhere in the world – celebrated its 10th year with a parade of 600 cars
Japan Lotus Day, staged at the iconic Fuji Speedway and the largest annual gathering of Lotus fans anywhere in the world, gave an enthusiastic welcome to the Lotus Evija on the latest leg of its world tour.

The event is a car festival held in the foothills of Mount Fuji, 50 miles outside Tokyo, and is the ultimate appreciation of the Lotus brand. The festival was celebrating its 10th anniversary, with the all-electric Evija – the world’s most powerful production road car – taking centre stage in front of more than 2.000 enthusiastic Lotus owners and fans.

The event culminated in a stunning parade around the Fuji Speedway circuit, featuring approximately 600 Lotus cars from across the company’s successful road and racing history. It included a 1952 Lotus Six and various race cars from the 1960s, through to numerous examples of the Lotus Elise, Exige, 3-Eleven and Evora.
Also attracting attention was a Lotus 78, a championship-winning F1 car which took seven wins and nine pole positions, and through the genius of Lotus founder Colin Chapman kickstarted the pioneering ‘ground effect’ era of aerodynamic development in F1.

The extraordinary number of Lotus cars on display reflects the brand's popularity in Japan, which stems in part from the 1970s when a Lotus Europa starred in a famous serialised adventure and racing ‘manga’ called The Circuit Wolf. The largest annual gathering of Lotus fans and cars anywhere in the world, Japan Lotus Day also features several races series, a concours d’elegance, circuit taxi rides and trade stands.

Shigenori Ogura, F1 commentator, journalist and Japan Lotus Day fan, said: “Japanese car enthusiasts are totally in love with Lotus. The fans who come to Fuji show so much passion for the cars – both old and new – that it really blows you away.”
Prior to the event the Evija was guest of honour at the BH Auction, an exclusive automotive sales event in Tokyo. Attendees were given one-to-one access to the all-electric hypercar in a private viewing area.

The most powerful and dynamic road car produced in Lotus’ 71-year history, the Evija sets new standard for performance and is a statement of intent for the brand’s ambitious future. Exclusivity is guaranteed, with production limited to a maximum of 130 cars. It will start next year at Lotus’ historic home at Hethel, UK. Full technical details can be found on the Lotus media website at media.lotuscars.com
Lotus Legend Celebrated: Jim Clark Tribute At Bo’ness Revival Hillclimb
06.09.2019
- Celebration of motorsport icon Jim Clark at Bo’ness Revival Hillclimb 60 years after he competed
- Story of Clark’s participation told in a new film featuring a Lotus Exige Sport 350. Download it now at media.lotuscars.com
- Event featured unique ‘honourable run’ celebrating cars driven by Clark, plus road tour to newly redeveloped Jim Clark
  Motorsport Museum

- Sir Jackie Stewart OBE opened Jim Clark Motorsport Museum ahead of the event
Lotus legend Jim Clark – a national hero, one of the greatest drivers of his generation and a true motorsport icon – has been celebrated at the Bo’ness Revival Hillclimb 60 years after he competed at the event.

In 1959, armed with the very same Lotus Elite he had raced at the 24 Hours of Le Mans weeks earlier, Clark tackled the famous West Lothian hill in a time of 37.4 seconds. Overcoming all the elements of the course, it pushed his Lotus to the limit and is still a competitive time today.

Formula 1 World Champion in 1963 and 1965, and the winner of the Indianapolis 500 in 1965, Jim Clark made 72 Grand Prix starts, claimed 25 wins and 33 pole positions, all behind the wheel of a Lotus. Clark remains to this day a true icon of the sport and one of the greatest drivers of his generation.
Lotus has today released a new film recreating Clark’s 1959 run. Using a Lotus Exige Sport 350 wearing Clark’s registration and racing number, and featuring insights from journalist and historian Graham Gauld, the film looks at how the driver tackled the hillclimb.

The main feature at the 2019 Bo’ness Hillclimb was a ‘honourable run’, consisting of a unique category for makes of cars driven by the racing legend*. It also featured a cavalcade of cars he actually drove, plus a road tour running from the event to the newly renovated Jim Clark Motorsport Museum.

The Museum, in Duns, Scotland, has recently reopened its doors following a major redevelopment and expansion. Ahead of the event, Sir Jackie Stewart OBE, Honorary President of The Jim Clark Trust, was on hand – alongside fellow racing driver Allan McNish – to unveil a commemorative plaque. The Museum has welcomed more than 300,000 visitors since it opened 60 years ago and boasts a unique collection of more than 100 trophies and Jim Clark memorabilia, all dedicated to the life and career of the legendary racer.
Doug Niven, cousin of Jim Clark and Jim Clark Trustee, said: “Jim’s long and successful association with Lotus is one of motorsport’s great partnerships. So it’s great that this has been honoured at the Bo’ness Revival in the same week as we opened the new museum. We were delighted that Sir Jackie Stewart was able to come to Duns for the official opening. Jim and Jackie have together helped inspire a generation of success for Scottish motorsport and we hope the new museum can inspire future generations for many years to come.”

A special Jim Clark Lotus Evora GT410 Sport also took pride of place at the opening. Signed by all 20 current F1 drivers, including champions Lewis Hamilton, Sebastian Vettel and Kimi Räikkönen, it is the 100,000th Lotus road car ever built. The supercharged, 3.5-litre, six-cylinder homage model was auctioned in order to raise funds for the new museum.

*Cars included: Lotus 21, Lotus 23, Lotus 23b, Lotus Type 35 and Lotus Elan.
Lotus Blossoms At Monterey Car Week With Evija Public Debut And Significant Sales ...
26.08.2019
... Success For Electric Hypercar

- Lotus Evija, the world’s most powerful production car, made its public debut in Monterey this week as thousands of fans
  flocked to the electric hypercar’s reveal
- North America’s excited reception of the first all-electric British hypercar, resulted in strong double-figure orders being taken,
  and most of the initial production for the US market now allocated to customers
The all-new Lotus Evija hypercar has made its public debut at the world-renowned Monterey Car Week, which drew to a close at the Pebble Beach Concours d’Elegance on Sunday.

Evija received plaudits from across the automotive world at Car Week, from the likes of high profile collector Jay Leno, social media star Supercar Blondie and the Petersen Automotive Museum Checkered Flag 200, gaining many new fans, friends and customers along the way.
Gordon McCall, Director of Motorsports for The Quail, A Motorsports Gathering, said: “Seeing the Lotus Evija debut at The Quail was fantastic – the brand has an amazing history and it is exciting to see its future unfold with the first of its new sports cars.”

Lotus Cars’ CEO, Phil Popham, added: “This is exactly the start we hoped for. Evija is an outstanding and exceptional car – designed and engineered to put Lotus back on the map as the innovator and technical leader that it is. Many orders are now taken, giving us great confidence to hit our planned volume as we enter production next year.”
A technical tour de force, the Evija is illustrative of the innovative thinking and ingenuity that has always been part of the Lotus DNA. With a target output of 2000 PS, it is the world’s most powerful series production road car. It has been designed and engineered in the UK, and will be produced at Hethel, UK, the home of Lotus since 1966. Exclusivity is guaranteed, with production limited to a maximum of 130 cars. Full technical details can be found on the Lotus media website at https://media.lotuscars.com
Lotus At The Old-Timer Grand Prix - Nürburgring 2019
08.08.2019
- Lotus presents a collection of classic and current Lotus road and race cars
- New Evora GT4 Concept race car makes its continental debut
- Automobilclub von Deutschland (AvD) honours Lotus with a special award for its pioneering contribution to the automotive
  industry
For the Old Timers Grand Prix (OTGP) – Nürburgring 2019, Lotus will show the latest range of cars, Elise Sport 220, Exige Sport 410 and Evora GT410 Sport, together with some legendary classic road and race cars, a white Esprit S1, a rare Lotus Type 23C (one of only 6 built), Lotus Type 51 (Formula Ford single seater) and the new Lotus Evora GT4 Concept race car, which is making its debut in continental Europe.

In addition, a Lotus is dedicated “Gentlemen Drivers – GT cars to 1965” race will take place on Saturday 10 August 2019 – a race category harking back to when the renowned Lotus race cars, from the late 1950s to early 1960s such as the Lotus Eleven, Elite and Type 23 would have competed around the 21 km Nordschleife (North Loops) circuit.

The Automobilclub von Deutschland (AvD) (Germany’s oldest Germany’s automobile association) will present Lotus with a special award for its pioneering contribution to the automotive industry. The special award will be presented during the Lotus press conference at 12 noon on Saturday 10 August 2019 on the Lotus stand (part of the Gotcha area, opposite the “Mundorf Tank”).
Lotus at the OTGP in more detail

Lotus has an enviable history at the Nürburgring with legendary drives and victories over the years at the “Green Hell”. Stirling Moss won the German GP for the first time in a Lotus in August 1961 in a heavily modified Type 18/21 and the great Jim Clark won again in 1965 in a Type 33, but it was at the Nürburgring 10000 km in 1962 that Lotus and Jim Clark cemented their reputation for the future. Jim was driving a lightweight and agile Lotus Type 23 with a small 1498cc twin cam engine producing just 100 bhp; after the first lap Clark was in the lead by 27 seconds and at one point was two minutes ahead – against bigger and more powerful opposition.

The new Lotus Evora GT4 Concept is also being presented at the Nürburgring Old Timers GP. The Lotus Evora GT4 Concept marks a return to the international racing arena for Lotus. Retaining the personality and natural ability of the road-going Lotus Evora, the GT4 Concept builds on the brand’s advanced lightweight engineering expertise to deliver a race car that perfectly encapsulates the company’s competitive spirit. Proving its racing credentials, the last generation of Evora GT4 won prestigious championships and races at the most famous tracks around the world, including British GT, Dubai 24hrs, Barcelona 24hrs, European GT4, Sepang 12hrs the Pirelli World Championship and most recently crowned vice-champion in the Swedish GT Series with Cyan Racing in 2018.
A testament to the inherent ability of the Evora, the evolution of the new GT4 capitalises on the car’s already advanced road platform which was heavily influenced by Lotus motorsport-inspired engineering.

The current Lotus model range of the Elise, Exige and Evora are all testaments to what driving is all about - Lotus is, and always has been for the drivers!
Lotus Drives Premier Performance As Official Partner Of Norwich City Football Club
08.08.2019
- Lotus and newly promoted Premier League team Norwich City Football Club announce multi-year global partnership
- Norwich City’s training facility and Academy renamed The Lotus Training Centre and The Lotus Academy
- Lotus, which is embarking on a major global transformation, has been making cars at Hethel – close to Norwich – since 1966 and
  employs 1,200 people in the region

- Lotus branding on all Norwich City Academy team shirts, from U23s to U9s
- Pitch-side digital boards and team ‘walk-out’ jackets also feature Lotus branding during Premier League matches
- Partnership marks debut of new Lotus corporate identity, with revised logo and wordmark
- Launch film featuring former Norwich City player Darren Huckerby and club owner Delia Smith available at
  https://youtu.be/kU_HjeteSrQ
Lotus and newly promoted Premier League team Norwich City Football Club have today announced a new multi-year global partnership.

The collaboration sees the state-of-the-art training facility renamed The Lotus Training Centre, and the all-new Academy building renamed The Lotus Academy. Lotus branding will feature on the first-team ‘walk-out’ jackets, on all Academy shirts from the Under-23s squad through to the Under-9s, and on pitch-side branding at the Carrow Road stadium.

The partnership is announced on the eve of the Canaries’ first game of the 2019-20 Premier League season against Liverpool at Anfield. The agreement sees two long-standing Norfolk brands coming together as they each enter a new and exciting phase on the global stage, and with the local community at the heart of their ambitions.

Lotus is embarking on a major global transformation. Last month it unveiled the world’s first fully electric British hypercar and most powerful production car, the Evija, which is designed, engineered and produced at Lotus’ headquarters in Hethel, Norfolk.
The launch of Evija is the first visible step in Lotus’ plan that will see the company invest significantly over the next few years, to expand its product range and become a global premium performance car brand. Lotus has been making cars at Hethel, to the south of Norwich, since 1966 and currently employs around 1,200 people in the region.

Lotus and Norwich City Football Club have released an entertaining film featuring owner Delia Smith and former player Darren Huckerby to mark the start of the partnership. The film can be viewed at https://youtu.be/kU_HjeteSrQ

Simon Clare, Executive Director, Global Marketing, Lotus, said: “Lotus is a brand born for and out of performance and competition, so this partnership is perfect for both parties. Together Lotus and Norwich City Football Club share core values – commitment, passion, focus, hard work, a winning mindset – and the success that flows from them.

“This partnership joins two iconic Norfolk brands as they accelerate on to the global stage together. Both share a desire for innovation and, as we herald a new era together, we are incredibly excited about playing a part in the development of Norwich City Football Club and its talent. Today we are investing in that future.”
All Lotus branding reflects the company’s new corporate identity, which features a revised roundel and new typeface for the wordmark. Simon Clare explained: “We’ve looked back at the original Lotus roundel and thought about Colin Chapman’s philosophy – to simplify and add lightness. We’ve applied that to create a new roundel, taking the weight out of the lettering and adapting the spacing. We’ve also straightened the word ‘Lotus’ so it’s consistent with the Lotus wordmark.”

Ben Kensell, Chief Operating Officer at Norwich City Football Club, said: “This is a momentous deal for us. We’re so thrilled to partner with one of the most iconic and high-profile brands, not just in Norfolk, but across the UK and internationally. I’m proud that our resurgent Club is partnering with Lotus at a time when it is relaunching its brand into a new and exciting future. The synergies between our two businesses are striking, and for our Academy players to be proudly wearing a shirt that has such a well-loved logo on is really special.”
Lotus Evija To Start World Tour At Monterey Car Week
07.08.2019
- Lotus Evija, the world’s first all-electric British hypercar, to make its North American debut next week
- Scheduled to appear at ‘The Quail: A Motorsports Gathering’ and Pebble Beach Concours d’Elegance
- With a target output of 2000 PS, Evija is the world’s most powerful series production road car
- First North American customer order received on day of reveal
The all-new Lotus Evija hypercar will make its North American debut later this month as it takes centre stage at Monterey Car Week.

The world’s first all-electric British hypercar made its global debut in July, and the popular and influential west coast festival of motoring is the first stop on a high-profile world tour.

The news comes as Lotus confirmed it took the first Evija order from a North American customer on the day the car was revealed.

The Evija is the most powerful and dynamically accomplished road car in the history of Lotus, and sets a new standard for Lotus driving performance. It is the first all-electric British hypercar and the first Lotus with an electrified powertrain. It is also the first new model since Geely took control in 2017.

A technical tour de force, the Evija is illustrative of the innovative thinking and ingenuity that has always been part of the Lotus DNA. With a target output of 2000 PS, it is the world’s most powerful series production road car. It has been designed and engineered in the UK, and will be produced at Hethel, UK, the home of Lotus since 1966. Exclusivity is guaranteed, with production limited to a maximum of 130 cars. Full technical details can be found on the Lotus media website at https://media.lotuscars.com
Monterey Car Week is an annual automotive extravaganza, staged from 9-18 August at various locations on the California peninsula. It’s a pilgrimage for prestige, luxury and performance car fans, attracting thousands of visitors from across the USA, Canada and beyond.

The Lotus Evija has been one of the most eagerly anticipated new cars of 2019, with huge amounts of media attention and customer interest since it was launched at a private event in London. At Monterey Car Week it is scheduled to appear at ‘The Quail: A Motorsports Gathering’ on Friday 16 August. It’s an opportunity for car fans to view rare automobiles and motorcycles in a garden-party setting on the rolling greens of Quail Lodge & Golf Club. A Lotus press conference is scheduled for 9:15am.

Two days later, on Sunday 18 August, the Evija will be at Pebble Beach Concours d’Elegance. It’s one of the world’s most prestigious and best-known car collection competitions, staged on the 18th fairway of the iconic Pebble Beach Golf Course.

The North American debut of the Lotus Evija will provide Monterey Car Week visitors with a chance to see its striking exterior design for themselves. Russell Carr, Design Director, Lotus Cars will be attending and commented: “I’m expecting the Lotus Evija to be a huge draw at both locations. They’re famous for playing host to some of the world’s most rare and beautiful cars, so the Evija will be perfectly at home.”

Following Monterey Car Week the Evija will be at Galpin Lotus in Los Angeles, the brand’s retailer located in the suburb of Van Nuys, from 21 August. For further information please contact Camille Landry on clandry@lotuscars.com

While the Evija will be causing a stir on the west coast, it is already found one fan on the east coast. Following the high level of interest in the car, a number of formal ‘agreements to purchase’ are now in place. Of the orders taken, Lotus has confirmed a customer from Miami, Florida became the first North American to buy an Evija. The order was placed on the day the car was revealed.
Evija: Lotus Unveils World’s Most Powerful Produktion Car
17.07.2019
- Lotus Evija makes world debut in front of more than 350 international media and VIP guests
- Convoy of 12 historic and current Lotus cars – all yellow – whipped up interest around London and outside the venue
- UK Business Secretary calls Evija “a testament to the skills and expertise of the workforce at Lotus”
- Huge interest on social media: more than 500,000 YouTube views in 12 hours
- Evija is a bold statement of intent from Lotus, illustrating the company’s ambition
- Target output of 2000 PS means Evija is world’s most powerful series production road car
- First all-electric British hypercar and first Lotus with an electrified powertrain
Resurgent British sports car maker Lotus has unveiled the Evija, the world’s first all-electric British hypercar, at an exclusive event in London.

Hosted at the Royal Horticultural Halls, Victoria, over two sessions, more than 350 VIP guests attended. They were made up of international automotive, business, technology and design media, plus a host of UK business leaders, corporate and commercial partners, government officials, Lotus employees, racing drivers and other distinguished friends of the brand.

Also in attendance was a delegation of senior figures from Geely Auto, the world’s fastest growing automotive group and majority shareholder of Group Lotus.

Phil Popham, Lotus Cars CEO, and Russell Carr, Design Director, presented the striking two-seater EV hypercar to the audience. Popham described it as a bold statement of intent from the iconic British company, illustrative of its ambition under the stewardship of Geely. He added: “Evija will re-establish Lotus as a leader in terms of engineering and design. It is a hypercar that is built ‘For The Drivers’.”

Russell Carr commented: “The Evija is beyond anything Lotus has ever done… beyond anything I’ve ever done. We have created something beautiful, something new, dramatic and unique.”
The Rt Hon Greg Clark, Secretary of State for Business, attended the unveiling. He commented: “Our auto industry has long been a source of national pride.  The launch of the UK’s first all-electric hypercar – designed, engineered and built here in the UK – is testament to the skills and expertise of the workforce at Lotus.

He added: “A key part of our modern Industrial Strategy is to seize the opportunities of the future of mobility, including the move from petrol and diesel to electric vehicles. The Lotus Evija fits with this clear ambition.”

Further speeches were made by Mr An Conghui, President of Geely Holding Group and CEO of Geely Auto, and by Minister Ma Hui, from the Chinese Embassy, London.

The Evija is the most powerful and dynamically accomplished road car in the history of Lotus, and sets a new standard for Lotus driving performance. It is the first all-electric British hypercar and the first Lotus with an electrified powertrain. It is also the first new model since Geely took control in 2017.

A technical tour de force, the Evija is illustrative of the innovative thinking and ingenuity that has always been part of the Lotus DNA. With a target output of 2000 PS, it is the world’s most powerful series production road car. It has been designed and engineered in the UK, and will be produced at Hethel, UK, the home of Lotus since 1966. A maximum of 130 will be built. Full technical details can be found on the Lotus media website at https://media.lotuscars.com/en/models/evija/evija.html
News of the unveil event exploded on social media as the car was unveiled. Within 12 hours videos of the Evija had been viewed more than 500,000 times on YouTube.

Buzz around the Evija’s debut had been whipped up amongst fans and the public, thanks to a convoy of 12 historic and current Lotus sports cars – all yellow – which had driven around Central London during the afternoon. Crowds of intrigued onlookers, who gathered as the cars lined up outside the venue in the evening, further increased excitement.

Speaking as the event drew to a close, Phil Popham commented: “The world premiere of the Evija has been nothing short of spectacular – the perfect way to start a new chapter in this iconic company’s history.  I am incredibly proud of what the team has achieved.”

He added: “The Evija is a seismic shift for Lotus and signifies the rebirth of one of the UK’s most renowned sports car marques. It will act as a halo for the thrilling new range of Lotus performance cars that will follow.”
Lotus Evija: The World’s First Pure Electric British Hypercar
16.07.2019
- Lotus Evija – the first all-electric British hypercar – makes its world debut in London
- Target power output of 2,000 PS makes it the world’s most powerful series production road car
- Target 0-62 mph (0-100km/h) in under three seconds, top speed over 200 mph (320 km/h)
- Ultra-lightweight carbon fibre monocoque makes it the world’s lightest production EV hypercar, at 1,680kg
- Pure electric driving range target of 250 miles (400 km)
- Mid-mounted battery pack echoes celebrated Lotus mid-engined sports car layout
- World-first main and dipped beam laser lighting technology
- Comprehensive personalisation and experiential programmes for customers
- Designed, engineered and hand-built at Lotus’ famous home in Hethel, UK
- Cements the UK’s position as the world leader in high-performance, advanced technology automotive manufacturing
- Lotus Evija production limited to just 130 cars – in tribute to its Lotus ‘Type’ number, 130 – beginning in 2020
The world’s first fully electric British hypercar, the all-new Lotus Evija, has been revealed. With unparalleled performance and a target power output of 2,000 PS, it sets new standards in terms of advanced EV engineering. Quite simply, the Lotus Evija is the most powerful series production road car ever built.

Like all Lotus cars throughout the brand’s storied 71-year history, the Evija has been precision-engineered to deliver an outstanding driving experience both on the road and track. It is the most dynamically accomplished model ever built by the company, setting new standards for Lotus driving performance. Above all else, it is ‘For The Drivers’.

As a name, Evija (pronounced ‘E-vi-ya’) means ‘the first in existence’ or ‘the living one’. It is highly appropriate; Lotus has an unquestionable reputation for its pioneering approach in both automotive and motorsport.

The Evija marks the start of an exciting new chapter in the history of an iconic and much-loved British sports car brand. It is the first hypercar from Lotus, and the company’s first model with an electrified powertrain. As the first completely new car to be launched under the stewardship of Geely – the world’s fastest growing automotive group – its significance cannot be overstated.

Exclusivity and desirability go hand in hand in the world of hypercars, and the Evija is blessed with an abundance of both. Production is limited to not more than 130 examples, making it among the most exclusive cars ever launched. It’s a figure set in tribute to the car’s project code, Type 130. Lotus road and race cars throughout the brand’s seven decades of success have been assigned a Type number, and the Evija is no exception.

Hethel, close to the historic city of Norwich in the east of England, UK, has been the home of Lotus since 1966. The company has confirmed production of the Evija will begin there during 2020.

As well as tempting the world’s hypercar buyers, the car will act as a halo for the rest of the Lotus range – the renowned Elise, Exige and Evora. It will do the same for a range of eagerly anticipated new Lotus performance models to come.

Speaking at the unveiling in London, Lotus Cars CEO Phil Popham said: “The Lotus Evija is a car like no other. It will re-establish our brand in the hearts and minds of sports car fans and on the global automotive stage. It will also pave the way for further visionary models.”

He added: “This is another amazing moment in the history of our company. The Evija is a true Lotus in every sense – it has been developed with an unwavering passion to push boundaries, to explore new ways of thinking and to apply ground-breaking technologies.”

A stunning piece of contemporary automotive design, the Evija features a dramatic Venturi tunnel through each rear quarter, giving it a truly breath-taking presence.

Russell Carr, Design Director, Lotus Cars, said: “We studied how Le Mans race cars use air flow creatively to go over, under and around the vehicle, but also through it. This concept of ‘porosity’ is key to the Evija and has enabled us to create a timeless design with exceptional amounts of downforce.”

The Evija signals the start of a contemporary new design language for Lotus, which will evolve and reappear on future high-performance cars.

Illustrative of the innovative thinking and ingenuity which has always been part of the Lotus DNA, the Evija is a technical tour de force. It continues the legendary Lotus bloodline that’s rich in firsts and technical game-changers, both in the automotive and motorsport sectors. While it is a glimpse of the future from Lotus, it remains true to the company’s DNA and the guiding principles of founder Colin Chapman, who built the first Lotus in 1948.

The Evija is the first Lotus road car to feature a one-piece carbon fibre monocoque chassis. The cabin, from the fully adjustable race-style seats to the multi-function steering wheel, is the very pinnacle of motorsport-inspired road car design and technology.

At the heart of the Evija is an ultra-advanced all-electric powertrain. It has been developed with technical partner Williams Advanced Engineering, famed for success in motorsport, from Formula One to electrifying the first four seasons of Formula E. The battery pack is mid-mounted immediately behind the two seats and supplies energy directly to four powerful e-motors. This highly efficient system is the lightest, most energy dense, electric power package ever fitted to a road car. With a target weight of just 1,680 kg, it will be the lightest pure electric hypercar ever to go into series production.

Engineered for precise and sustained performance, the Evija has five driving modes – Range, City, Tour, Sport and Track. It can race from 0-62 mph (0-100 km/h) in under three seconds and accelerate to a top speed of more than 200 mph (0-320 km/h).

Matt Windle, Executive Director, Sports Car Engineering, Lotus Cars, said: “Every element of the Evija has been meticulously analysed and validated. Precision engineering is nothing without human engagement, and that’s why technology with soul is the benchmark for this and every Lotus.”

The Evija is priced from £1.7m plus duties and taxes. A £250,000 deposit secures a production slot. Order books are now open through www.lotuscars.com.
The Lotus Evija in Detail
At first known only by its Lotus Type number – Type 130 – the car has been christened the Lotus Evija (pronounced ‘E-vi-ya’). As a name it is derived from variations of Eve, and means ‘the first in existence’ or ‘the living one’. It is highly appropriate; Lotus has an unquestionable reputation for its pioneering approach in both automotive and motorsport.

As the first all-electric British hypercar, the Evija continues that story of innovation. It also signals the start of an exciting new chapter for Lotus under the stewardship of Geely, the fastest growing automotive group in the world.

Lotus Cars CEO Phil Popham said: “Evija is the perfect name for our new car because it is the first all-new car to come from Lotus as part of the wider Geely family. With Geely’s support we are set to create an incredible range of new cars which are true to the Lotus name and DNA.”

A stunning exterior inspired by nature
The most striking element of the Lotus Evija is its exterior. From every angle the full carbon fibre bodywork is stretched taut, appearing shrink-wrapped over the mechanical components. Crouching low to the ground, with a ride height of just 105 mm, the pronounced muscular haunches envelop the teardrop cabin that sinks between them.

Taking inspiration from the aeronautics industry, the exterior is a perfectly proportioned blend of fluid forms and crisp lines. This is clearly illustrated by the gently curved but sharp leading edge of the bonnet, which is reminiscent of so many classic Lotus road and race cars.

Cues for the Evija’s surface language was also taken from nature. Russell Carr, Design Director, Lotus Cars, commented: “During the initial design stage we spent many hours studying images of geological forms – rocks that had been carved by nature over the centuries. We believe we’ve captured these beautiful, intriguing and elemental lines within the Evija.”

True to Lotus founder Colin Chapman’s core belief that every component should serve multiple purposes, the exterior design is also exceptionally efficient on every level. The most obvious example of this – and unquestionably the most dramatic element of the exterior – is the Venturi tunnel which pierces each rear quarter. Inspired by Le Mans race cars, they optimise air flow by directing it through the bodyshell.

Aside from creating a breath-taking presence, this design concept – known as ‘porosity’ – aids the delivery of high-energy air flow to the rear of the car. This in turn counteracts the low pressure behind the car to reduce drag. Furthermore, the Venturi effect inside the tunnels pulls air through the rear wheel arch louvres, maintaining air quality in the diffuser.

When viewed from the rear of the car, each tunnel is edged with a red LED to create a striking ribbon-style light signature. The result is a stunning visual effect that’s akin to the afterburners on a fighter jet, especially when seen at night. As an extra detail, an LED hidden within each tunnel illuminates its interior.

The directional indicators are incorporated into the corners of the ribbon, while the reversing light is provided by the illuminated ‘T’ of the ‘LOTUS’ wordmark above the integrated charging flap.

Another key feature of the Evija’s sophisticated aerodynamic system is the bi-plane front splitter. It’s another illustration of form and function working perfectly in tandem. Designed in three sections, the larger central area provides air to cool the battery pack – mid-mounted behind the two seats – while the air channelled through the two smaller outer sections cools the front e-axle. Lotus aficionados may notice a respectful nod to the iconic Type 72 Formula 1 car, with its square front central section and two side wings.

Active aerodynamics for exceptional downforce
The Evija is the first Lotus road car to ever feature a full carbon fibre chassis. Moulded as a single piece for exceptional strength, rigidity and safety, the full length of the underside is sculpted to optimise downforce. It includes an integrated air diffuser which extends from under the B-pillars to the rear.

Active aerodynamics are deployed in the form of a rear spoiler, which elevates from its resting position flush to the upper bodywork, and an F1-style Drag Reduction System (DRS). Both are deployed automatically in Track mode, though can be deployed manually in other modes.

The absence of traditional door mirrors plays a part in reducing drag. Cameras integrated into the front wings are electronically deployed on unlock, while another camera built into the roof provides a central view. Images are displayed on three interior screens.

Advanced pure EV powertrain means record-breaking power
With target figures of 2,000 PS of power and 1,700 Nm of torque, the Lotus Evija is the world’s most powerful production road car. Key to that exceptional power output is the 2,000 kW lithium-ion battery, supplied with its management system by Williams Advanced Engineering (WAE) as part of a joint venture with Lotus to collaborate on advanced propulsion technologies. WAE won a 2018 Queen’s Award for Enterprise for translating its EV expertise from the race track to road-going vehicles.

The battery pack is mounted centrally behind the passenger compartment, and its cover is visible through the glass rear screen. This positioning delivers significant advantages in terms of styling, aerodynamics, packaging, weight distribution, occupant comfort and dynamic handling. It also supports fast and convenient servicing and maintenance. Furthermore, the set-up has been designed so that in the future alternative battery packs – for example, to optimise track performance – can be easily installed.

Power is fed from the battery pack to a bespoke in-line axial arrangement of two high-power density e-motors. These feature integrated silicon carbide inverters and epicyclic transmission on each axle of the four-wheel drive powertrain. The motors and inverters being supplied by Integral Powertrain Ltd.

Four exceptionally compact, extremely light and highly efficient single-speed, helical gear ground planetary gearboxes transfer power to each driveshaft. Measuring a mere 100mm in depth, each gearbox comes packaged with the e-motor and inverter as a single cylindrical Electrical Drive Unit (EDU). With a target power of 500 PS per e-motor, this is the most efficient and elegant engineering solution to deploying so much power with precision.

Torque-vectoring, enabled by the four e-motors, provides exceptional dynamic response and agility on the road. This fully automatic, self-adjusting system can instantly distribute power to any combination of two, three or four wheels within a fraction of a second. In Track mode the ability to add more power to individual wheels enables the radius of corners to be tightened, potentially reducing lap times.

The Lotus Evija is equipped with ESP stability control to ensure safety in all road conditions, with further grip provided by the four-wheel drive system. A pure steering feel – a vital ingredient of every Lotus – is assured via an electro-hydraulic system.

The car is built on a one-piece motorsport-inspired carbon fibre monocoque chassis. It is supplied by CPC, the Modena, Italy-based world-leader in composite technology. Constructed from multiple carbon plies, the manufacturing process is identical to that of an F1 chassis, and ensures the lightest, stiffest, safest and most technically advanced Lotus road car platform ever built. The total weight of the monocoque tub is a mere 129kg.

This chassis, coupled with innovative engineering and clever packaging throughout every element of the Evija’s powertrain, has contributed to the class-leading target weight of 1,680kg in its lightest specification.

Precision performance guaranteed
As with every Lotus, the Evija is ‘For The Drivers’ and its searing pace is delivered in one seamless, sustained surge. The 0-62 mph (0-100 km/h) sprint is completed in under three seconds, while the top speed is in excess of 200 mph (340 km/h).

These headline statistics only tell part of the car’s performance story. Matt Windle, Executive Director, Sports Car Engineering, Lotus Cars, explained: “The Lotus Evija has astonishing acceleration at higher speeds. It takes less than nine seconds to reach 300 km/h which is better than any other direct competitor.”

Further performance figures include acceleration from 100-200 km/h in less than three seconds, and 200-300 km/h in less than four seconds.

Power can also be delivered over a sustained period. The car’s advanced aerodynamics and four-radiator cooling package keep the battery at an optimum temperature. It means that the Evija is capable of being driven flat-out with no derate for at least seven minutes in Track mode.

Matt Windle continued: “With the Lotus Evija we have an extremely efficient electric powertrain package, capable of delivering power to the road in a manner never seen before. Our battery, e-motors and transmission each operate at up to 98% efficiency. This sets new standards for engineering excellence.”

As part of the development and validation process, Lotus and Williams Advanced Engineering have conducted thousands of hours of virtual testing and digital analysis. This comprehensive programme will ensure the car’s meets its performance targets and exceeds customers’ expectation.

As a pure EV the Evija will be ultra-quiet at low speeds. During this time regulations require that it emits a digitally created sound – transmitted via a front-mounted speaker – which will alert pedestrians to its presence.

While the flowing lines create a very organic look, Russell Carr, Design Director, Lotus Cars, believes that it is important that the car visually conveys its technical achievements. “When you look through the rear glass, you can see the battery pack cover and the in-board suspension. This link between the human and the precision engineering is essential for a Lotus. We want people to have the sense that they are engaging with the power and performance of the car. We refer to it as technology with soul.”
A revolution in charging
Not only does the Lotus Evija feature the world’s most powerful automotive drivetrain, it also boasts the world’s fastest charging battery. Thanks to the partnership with Williams Advanced Engineering, the battery has the ability to accept an 800kW charge. Although charging units capable of delivering this are not yet commercially available, when they are it will be possible to fully replenish the battery in just nine minutes.

Using existing charging technology – such as a 350kW unit, which is currently the most powerful available – the Evija’s charge time will be 12 mins to 80% and 18 mins to 100%. The car’s range is 250 miles (400 km) on the WLTP Combined Cycle, or 270 miles on the NEDC Combined Cycle. Lotus is in discussions with external suppliers on a charging solution for customers.

The CCS2 charging socket is hidden behind a vented flap at the rear of the car. In the same location is a small plaque, reminding customers of the Britishness of the Evija.

Motorsport-inspired interior is a technical tour de force
The interior of the Lotus Evija is as dramatic as the exterior. Inspired by the technical precision of race car engineering, the dominant characteristic of the cabin is the ‘floating wing’ dashboard which can be glimpsed from outside through the windscreen. The design also echoes the porosity of the exterior.

“The shape is inspired by the company’s prototype racing cars of the late Fifties and early Sixties,” explained Russell Carr, Design Director, Lotus Cars. “It has a beauty and an elegance to it, and represents a typically Lotus approach because it performs multiple functions. It houses the instrument panel and air ducts, and is also an integral structural support. It reinforces Colin Chapman’s cast-iron rule that no Lotus component goes along for a free ride.”

Access to the cabin is through the two dihedral doors. Handle-free to preserve the sculpted exterior, they’re operated via the key fob. It’s the first time Lotus has used such doors, and while they make for a moment of dramatic theatre they also provide maximum space for getting in and out.

An exceptional attention to detail – as people would expect from Lotus – is at the heart of the interior. For example, visible carbon fibre surfaces enhance the sense of light weight, while a thin metal band – engraved with the words ‘For The Drivers’ – runs centrally through the squab of both seats.

Once in the car, a switch in the roof console closes the doors. The location aids the minimalist layout of the main control panel and prevents them being activated accidentally. Russell Carr, Design Director, Lotus Cars, explained it’s in tribute one of the most iconic Lotus cars, commenting: “Versions of the Lotus Esprit Turbo featured a huge roof console in the late Seventies and early Eighties. It’s not something you might expect on a contemporary hypercar but Lotus fans will love the connection.”

Inside, the cabin strikes the perfect balance between the precise functionality of a track car and the comfort of a road car. The driving position is fully adjustable to accommodate the greatest range of occupants. The elegant carbon fibre shell seats are hand-trimmed with thick Alcantara-finished pads, and feature manual fore / aft adjustment plus electric back operation. The steering column is manually adjustable for both rake and reach. Three-point seatbelts are fitted as standard, with four-point harnesses an option. Built into the bodyshell, close to the occupants’ hip point, are two bespoke storage areas.

The design of the steering wheel, similar to that found in an LMP or F1 car, further reinforces the Evija’s sporting intentions. The outer ring is finished in Alcantara as standard with leather available as an option. Buttons are grouped in an intuitive manner and govern functions including phone use, cruise control and DRS deployment.

Mounted centrally at the base of the wheel’s hub is the mode controller. There are five modes – Range, City, Tour, Sport and Track – with various of the car’s performance features activated or deactivated depending on which is selected.

Ahead of the steering wheel is a state-of-the-art digital display, providing the driver with key information such as mode, battery charge and remaining range. It is the car’s only screen, putting all necessary information in one place. The screen displays essential functions only, with information appearing as required when the appropriate button is pushed, then fading when no longer needed.

Further controls are located on the floating ‘ski slope-style’ centre console, which features touch-sensitive haptic feedback buttons. Each is integrated in hexagonal recesses to help guide the driver’s fingers. As the light plays over the surface it creates an almost organic visual effect. The driver can also interact intuitively with the car’s technology via a control wheel. The honeycomb design of the buttons is replicated on indicator stalks and on the surface of the aluminium foot pedals.

The Evija’s cabin has been deliberately designed so that the occupants feel they are at one with the vehicle. “At the core of the appeal of any Lotus is that the driver is in sync with the car at all times and almost feels as if they are wearing it,” said Russell Carr, Design Director, Lotus Cars. “Looking out from behind the wheel, it’s a wonderfully emotional moment to be able to see the bodywork outside, both in front and behind you. That’s something we hope to enhance in future Lotus models.”

Climate control and a premium infotainment system are fitted as standard. Customers can seamlessly integrate their smartphones via Apple CarPlay and Android Auto, accessing their own music and navigation.

Extreme track performance and on-road comfort
Calibrated to provide the optimum blend of extreme track performance and on-road comfort, the Evija’s motorsport-derived suspension features three adaptive spool-valve dampers for each axle. Two are corner dampers with a third to control heave. These are mounted in-board to optimise the aerodynamic performance. They are manufactured by Multimatic, specialists in developing high-performance suspension technology for on-road, off-road and motorsport applications including Formula 1.

Magnesium wheels provide optimum lightness and strength, and are sized 20 and 21 inches at the front and rear respectively. They are shod with Pirelli Trofeo R tyres, developed specifically to achieve ultimate performance. To deal with the Evija’s extreme performance, the car is equipped with a forged aluminium AP Racing braking system with carbon ceramic discs front and rear.

World-first laser lighting technology
The Lotus Evija is the first production road car in the world to feature laser lights for both main and dipped beams. Produced by Osram, the lighting modules are very compact and will provide an outstanding view of the road or track ahead. The strikingly thin vertical headlamps provide the perfect balance of crystal-like beauty and a highly technical design. Inside the lenses, unique ‘wing-like’ elements form the daytime running lights and directional indicators.

Connected to the cloud
The Evija is the first Lotus to provide drivers with a full suite of digital connected infotainment, which will benefit from over-the-air software updates. A powerful on-board modem enables communication to the cloud, and the driver can interact with that data through a Lotus smartphone app. The app will enable drivers to monitor their Evija from anywhere in the world, for example, to check the battery charge status and driving range. It will also support remote use of air-con, to heat or cool the cabin ahead of the next drive.

The Evija’s infotainment system includes a chronograph to allow the driver to record their lap times. Connection to the cloud means they can view their performance while at the track and recall previous sessions through the app.

The ultimate in personalisation
Lotus will offer Evija customers an unparalleled level of personalisation, enabling them to specify the car exactly as they wish. This will include the opportunity to select unique paint finishes, interior trims and detailing.

Marquetry-style badging will provide further bespoke opportunities. Lotus has developed the ability to inlay metal elements directly into the carbon fibre bodyshell, so that the badge sits completely flush with the bodywork. Currently the Evija carries a partial Union Flag badge on the C-pillar, signifying its status as a British-built hypercar. However, this could be another flag, a family crest or personal logo.

“This marquetry-style badging is similar to that associated with traditional cabinet-making, where you inlay different colours of wood,” explained Russell Carr, Design Director, Lotus Cars. “On the Evija it’s really is up to the customer to choose whatever materials and designs appeal to them.”

Lotus is also developing a comprehensive programme of bespoke experiential activities for Evija owners. These will include VIP track days and other high-performance motorsport opportunities.

Putting the customer first
The Lotus Evija has been designed and engineered at Lotus’ historic home in Hethel, UK, and production will begin in a new dedicated on-site manufacturing facility during 2020.

A maximum of 130 examples will be built, guaranteeing exclusivity to match the stunning looks, ground-breaking technology and world-beating performance. They will be sold directly to customers by Lotus, with the global network of 220 retailers in support. Plans to service and maintain the car for each owner are currently in development.

The Lotus Evija is priced from £1.7m plus duties and taxes. A £250,000 deposit secures a production slot. Order books are now open through www.lotuscars.com

Built in Great Britain, great for Great Britain
The UK is already recognised as a world-leader in high-performance automotive production. Lotus has been at the heart of that success for 71 years. The Evija will further cement the global status and reputation of this important UK industry sector, and its associated and diverse supply chain.

However, as the first all-electric hypercar from a British car maker, the launch of the Evija sees Lotus deliver an opportunity for new and exciting expansion of the sector. Increasing consumer awareness and demand for the astonishing performance available through EV powertrains means new growth and new skills, and Lotus intends to be key player in that revolution.

A true Lotus in every sense
The Lotus Evija is faithful in concept and detail to the pioneering principles which company founder Colin Chapman used to build his first car in 1948. In common with every new Lotus, the Evija has been seen by members of the Chapman family. At a private viewing of the Evija, Hazel Chapman – Colin’s widow – commented: “It’s very beautiful and I can’t wait to see it on the road.”

As with every Lotus, the Evija features the initials ACBC (Anthony Colin Bruce Chapman) in its badge. Chapman guided the company to astonishing levels of success on the road and track before his untimely death in 1982, aged just 54. Seven Formula One constructors’ championships and six Formula One drivers’ titles tell only a small part of the story. His pioneering approach to engineering led to an incredible range of world-first technical innovations.
  • Type 14: the world’s first composite monocoque production road car (Elite, 1957)
  • Type 25: the world’s first fully-stressed monocoque F1 car, and the first Lotus to win F1 world championship (1963)
  • Type 72: the most successful F1 car of all time and the blueprint for F1 car design for many years (Championship winner in 1970, 1972 and 1973)
  • Type 78: the world’s first ‘ground effect’ F1 car (1977)
  • Type 88: the world’s first carbon fibre F1 car (1981)
  • Type 92: the world’s first active suspension F1 car (1983)
  • Type 111: the world’s first aluminium and bonded extrusion construction production car (Lotus Elise, 1995)
  • Type 130: the Lotus Evija, the first fully electric British hypercar (2019)
Lotus Evija – did you know?
  • With a target power output of 2,000 PS, the Lotus Evija has more power at each wheel than the total power of any other Lotus road car ever produced.
  • The Lotus Evija produces 1,700 Nm of torque. In a tug-of-war, you could put four of the Lotus Evora Sport 410 at the other end of the rope and still not out-pull it.
  • At the heart of the Lotus Evija is a 2,000 kW battery. That means it’s eight times more powerful than a Formula E race car. Put another way, it’s enough electricity to boil more than 1,600 domestic kettles.
  • The ‘mid-mounted’ positioning of the battery pack provides advantages in terms of aerodynamics and weight distribution to optimise handling. It also echoes the celebrated Lotus mid-engined sports car layout.
  • The Lotus Evija has a Venturi tunnel through each rear quarter. These are named for the Venturi Effect, the reduction in air pressure which results when it flows through a constricted section of a pipe. It was discovered by Giovanni Venturi, an Italian physicist, in 1797 – exactly 222 years ago.
Lotus Evija: fact file

  NOTE: THESE ARE TARGET SPECIFICATIONS
Name Lotus Evija (Type 130)
Powertrain Pure electric, 4WD
Power The target is to be the most powerful production car in the world, at 2,000 PS
Battery power 70 kw/h / 2,000 kW
Torque 1,700 Nm with torque vectoring
0-100 km/h (0-62 mph) Under three seconds
0-300 km/h (0-186 mph) Under nine seconds
Max speed In excess of 200 mph (320 km/h)
All-electric range (WLTP Combined) 250 miles (400 km)
Charging time (350kW charger) 18 mins
Weight 1,680 kg
Production run Maximum of 130 cars
Overall dimensions (L/W/H) 4,459 / 2,000 / 1,122 mm
Price From £1.7m + duties and taxes
Reservation process £250k deposit secures a production slot
Start of Production 2020
Lotus Celebrates ‘Speed Kings - Motorsport's Record Breakers’ At The Goodwood ...
11.07.2019
... Festival Of Speed 2019

- New Evora GT4 Concept race car makes its world dynamic debut
- Fans given an exclusive sneak peek of the Lotus Evija hypercar during a dramatic ‘sound and light show’ experience
- Emerson Fittipaldi reunited with his championship winning Lotus 72
- Lotus 49, as driven by Graham Hill, united with his grandson Josh Hill
The Goodwood Festival of Speed has finished for 2019 and Lotus had cause to celebrate throughout the four days with memorable events and activities following the theme of ‘Speed Kings – Motorsport's Record Breakers’.
Highlights included:
  • The special Lotus Type 25/R6 F1 racing car, in which Jim Clark set the record time of 1:20.4 seconds for a lap of the Goodwood circuit in 1965.
  • The new Lotus Evora GT4 Concept race car, making its dynamic debut at the Festival set some blisteringly quick times up the hill. Behind the wheel was Gavan Kershaw, Director of Vehicle Attributes, Lotus Cars.
  • The full range of Lotus road cars – the Elise, Exige and Evora – on display and driven up the hill in the popular Michelin Supercar Run.
  • The Lotus 72 (Chassis 5) was reunited with its legendary driver Emerson Fittipaldi for the first time since 1973. He had taken it to the drivers’ and constructors’ World Championship in 1972 and campaigned with it again in the 1973 season.
  • Driving Graham Hill’s Lotus 49 (Chassis R10), was his grandson, Josh Hill (who is the son of the 1997 F1 World Champion, Damon Hill). This landmark car is the only F1 car to have won the Monaco GP twice – in 1968 and 1969 – and Josh drove it in the high-wing 1968 specification.
There was one other big draw on the Lotus stand. With only eight days to go until the global debut of the new Lotus Evija electric hypercar in London, hundreds of fans caught an early glimpse during a special sound and light show experience on the Lotus stand.

Phil Popham, CEO, Lotus Cars, said: “The Goodwood Festival of Speed 2019 will go down in Lotus history as one of the most memorable and exciting for many years. It was great to meet so many customers and fans of Lotus, to celebrate our unique heritage and give a tantalising glimpse of the future with the Lotus Evija.”

His Grace, the Duke of Richmond, and Formula 1 legend Emerson Fittipaldi also visited the Lotus stand, with the Duke commenting: “It is great to see Lotus back with such force with a fantastic stand and a very exciting hypercar tucked away in there.”

Summary

Eight legendary Lotus cars prepared by Lotus Cars and Classic Team Lotus drove the Goodwood Hill Climb at the 2019 Festival of Speed:

Lotus 18 – chassis 912
Lotus 38 – chassis R7
Lotus 49 – Chassis R10
Lotus 72 – Chassis 5
Lotus 79 – Chassis 2
Lotus Evora GT4 Concept
Lotus Exige Sport 410
Lotus Evora GT410 Sport
Lotus Stuns Goodwood With Hypercar Sneak Peek … And Reveals Its Name
03.07.2019
- Lotus confirms Type 130 hypercar is named EVIJA
- Fans attending the Lotus stand at Goodwood Festival of Speed will be offered a sneak peek at the car
- Dramatic ‘light show’ experience reveals new design details ahead of the world premiere later this month
- Classic and current Lotus cars on static and dynamic display, celebrating this year’s Festival theme ‘Record Breakers’
Lotus has chosen the Goodwood Festival of Speed to reveal the name of its new all-electric hypercar, and is calling on fans to visit its stand for an exclusive glimpse.

Due to start production in 2020, the world’s first British EV hypercar will be called the Lotus EVIJA. It marks the start of an exciting new chapter in the history of the iconic British sports car brand. As the first major Lotus model launch under the stewardship of Geely – the world’s fastest growing automotive group – its significance cannot be overstated.

Pronounced ‘ev-eye-a’ it means ‘the first in existence’ or ‘the living one’. It is highly appropriate; Lotus has an unquestionable reputation for its pioneering approach in both automotive and motorsport. The Evija – as the first all-electric hypercar from a British car maker – continues that story of innovation.

Lotus Cars CEO Phil Popham said: “Evija is the perfect name for our new car because it’s the first hypercar from Lotus, our first electric offering and is the first new model under the stewardship of Geely. The Evija is a Lotus like no other, yet a true Lotus in every sense. It will re-establish our brand on the global automotive stage and pave the way for further visionary models.”
Sports car fans attending this weekend’s Festival are invited to visit the Lotus stand – on the main grid – for an exclusive glimpse of the Evija. Hidden from general sight, visitors can join a dramatic ‘light show’ experience that reveals new details and provides the best hints yet of its exterior design.

The Lotus Evija will be unveiled in full in London later this month. Since its existence was confirmed at the Shanghai International Auto Show in April, the car has been known only by its Lotus Type number – Type 130. In May Lotus confirmed a maximum of 130 examples will be built at its factory in Hethel, Norfolk, in tribute to its Type number.

Also at this year’s Goodwood Festival of Speed are some of the most successful, pioneering and record-setting Lotus cars ever made. The stand is hosting the recently unveiled Lotus Evora GT4 Concept race car – which will be making its dynamic debut up the famous Goodwood hill climb course – as well as examples of the current Lotus range of Elise, Exige and Evora.

One historic car is expected to be a real crowd-pleaser. It’s the almost mythical Type 25/R6 Formula One racer, which is the actual car in which legend Jim Clark set the best ever time of 1:20.4 for a lap of the Goodwood circuit. This 1965 record has never been and never will be bettered due to changes in the original configuration of the circuit.
Lotus At The Goodwood Festival Of Speed 2019
29.06.2019
- Celebrating the unbreakable Goodwood lap-record
- New Evora GT4 Concept race car world dynamic debut
- Legendary cars reunited with legendary drivers
- Prize draw to win the Jim Clark Trust Lotus Evora, signed by all 2019 F1 drivers
Lotus is following this year’s Goodwood Festival of Speed 2019 theme ‘Speed Kings – Motorsport's Record Breakers’ with a celebration of some of the most successful, pioneering and record-setting cars ever made, and the drivers that steered them.

Goodwood is the perfect setting for Lotus to follow up on last year’s 70th anniversary celebrations with an even greater presence in 2019.

The Lotus stand will house the current Lotus range of Elise, Exige and Evora, plus the recently unveiled Lotus Evora GT4 Concept race car which will be campaigning in the global GT series in 2020.

Alongside the Evora GT4 Concept will be a very special Lotus Type 25 F1 car – the almost mythical 25/R6 – which is the actual car in which Jim Clark set the best ever time of 1:20.4 for a lap of the Goodwood circuit in 1965 *.

This lap time has never been and never will be bettered due to changes in the original configuration of the circuit, and Lotus is grateful to the Museum Tinguely for the loan of this unique race car.

Another Jim Clark record still standing is his eight “Grand Slams”: pole position, fastest lap, leading every lap and victory all in the same race, two of which he achieved in 25/R6 at the 1964 British GP and the 1965 French GP. Jim Clark is still way ahead of the next best three who are on five “Grand Slams” each **.

There will be two Evora GT4 Concept race cars at Goodwood this year – both in identical colour schemes mimicking the Lotus Type 25 livery. One will be on the Lotus stand, while the other will be driven up the Goodwood Hill Climb course by Lotus’ Director of Vehicle Attributes, Gavan Kershaw, a former winner of the British GT Championships in a Lotus Evora.
Win a unique Lotus Evora
Lotus is a committed supporter of the Jim Clark Trust, the Scotland-based charity that celebrates the life of one of the greatest racing drivers of all time, and who first entered the world stage driving a Lotus.

Goodwood visitors have a chance to win a unique Jim Clark Lotus Evora special edition, a tribute to Jim’s 1960’s famous red and silver Elan, through a prize draw. This special Evora GT410 Sport is officially designated the 100,000th Lotus road car ever built.

With it comes a spare tailgate signed by all 20 F1 Drivers from the 2019 season. This shows the global support for this worthwhile charity, and Jim Clark’s legacy 51 years after his untimely death.

Each ticket costs £20/€20 and the money raised goes towards supporting the Trust’s new museum in Duns, Scotland. The draw to win the Lotus Evora Jim Clark special edition will take place in mid-August 2019, so this is one of the last opportunities to win this unique and valuable car.

Phil Popham, CEO, Lotus Cars, said: “Lotus’ connection to Goodwood is long and strong, and this year, with the theme being Record Breakers, it is fitting that we remember the remarkable and unbeatable lap by Jim Clark, This heritage is our bloodline, but our focus is on the future and this will be reinforced by something new and extra special during the Festival.”

Up the Hill
Eight legendary Lotus cars prepared by Lotus Cars and Classic Team Lotus will head up the Goodwood Hill Climb at the 2019 Festival of Speed:

Lotus 18 – chassis 912
This famous Lotus Type 18 in Rob Walker Racing colours was driven by Stirling Moss to arguably his greatest victory at the Monaco Grand Prix in 1961. It’s a race where the temperature at the circuit was so high that the side panels of this particular car were removed to allow cooler air to circulate around the cockpit, helping Moss to a spectacular win. This Lotus 18/912 will be driven by Clive Chapman, the son of Lotus founder, Colin Chapman.

Lotus 38 – chassis R7
Following a painstaking restoration, this Lotus Type 38 was driven by Al Unser in 1966 and Jim Clark at the 1967 Indy 500 races. It is liveried in the striking ‘Dayglo-Rocket-Red’ STP colour scheme with white high-mounted exhausts. The car will be driven by owner Nick Fennell.

Lotus 49 – Chassis R10
Chassis R10 is the only F1 car to have won the Monaco GP twice - in 1968 and 1969, both times by Graham Hill. R10 will be high-wing 1968 specification and driven by the Graham’s son Damon, the 1997 F1 World Champion. Damon is familiar with his father’s legendary Gold-Leaf red-white-and-gold car, having driven it at the 1,000th F1 World Championship race at Shanghai earlier this year. At that event, this famous Lotus 49 was given pride of place by being the only historic car invited to celebrate the landmark occasion race.

Lotus 72 – Chassis 5
The Lotus Type 72 is the most successful F1 design in the history of motorsport. At Goodwood Festival of Speed 2019 it will be united with its legendary driver Emerson Fittipaldi who drove it to the drivers’ and constructors’ World Championship honours in 1972 and again in the 1973 F1 campaign until it was crashed at the Dutch GP. The car has undergone a complete repair and restoration by Classic Team Lotus, using the original design drawings penned by Colin Chapman and chief engineer Maurice Phillipe to ensure it is returned to original specification. Emerson Fittipaldi considers 72/5 to be his favourite, having won his first GP in it, at Watkins Glen in 1970. Multiple Le Mans winner, Jacky Ickx, who raced a Lotus 72 in the 1974 and 1975 seasons, will also be taking the wheel of 72/5.

Lotus 79/2
79/2 is one of the cars that Mario Andretti campaigned and won the F1 Championship in 1978. The Type 79 pioneered the use of ground-effect aerodynamic downforce through its Venturi profiled underbody, and recently won the ‘Innovation Category’ award at the London Concours. This car will be driven by Lee Mowle, a British GT competitor and Classic Team Lotus customer.

Clive Chapman, Director of Classic Team Lotus, said: “This year’s contribution from Classic Team Lotus will be one of the most special for a long time. I am absolutely delighted that Damon, Emerson and Jacky will be reunited with the cars with which they have so much connection. And of course, I will fulfil a lifelong ambition to drive the Stirling Moss’ Lotus 18 – and if the weather is good, we can remove the side panels to recreate Monaco 1961!”

Exige Sport 410 and Evora GT410 Sport
In the supercar runs, a Lotus Exige Sport 410 and a Lotus Evora GT410 Sport, both in the iconic Lotus yellow colour scheme, will be driven by two of Lotus’ leading Vehicle Dynamics Engineers, Dan Peck and James Hazlehurst.

Finally, there will be one last surprise at the Goodwood Festival of Speed for Lotus fans. Further details on this will be communicated nearer the event.


*At the same Goodwood F1 race meeting, Jackie Stewart later equalled the lap record.

** Five Grand Slams holders: Alberto Ascari, Michael Schumacher, Lewis Hamilton
Lotus To Reveal Type 130 All-Electric Hypercar In London On 16 July 2019
01.06.2019
- World’s first British all-electric hypercar - project code Type 130 - will be revealed in London in July
- A maximum of just 130 examples will be available to own, with first customer deliveries to commence in 2020
- Production of the Type 130 confirmed for Lotus HQ in Hethel, Norfolk
Lotus confirms today that Type 130, the brand’s first all-new model in more than a decade, will be revealed to the world’s media at an exclusive event in Central London on 16 July.

Following first confirmation of the project in April at the Shanghai International Auto Show, several hundred potential owners have come forward to express their interest in the new car.  Today, the company announces that a maximum of just 130 examples will be available to own – representing the number of Lotus ‘Types’ introduced during the brand’s 71-year history. 
The new Lotus Type 130. Image is a close up of the rear of the car, focusing on the charging point cover and illuminated Lotus marque.
Lotus also confirms today that Type 130 will be built at Hethel in Norfolk, the brand’s headquarters since 1966.

Type 130 will be the most dynamically accomplished road car in the company’s history, continuing a bloodline rich in firsts and technical game-changers in automotive and motorsport.

A short film, new image and press release are issued today, alluding further to what Type 130 will have to offer. All are available to view and download at media.lotuscars.com while the film is also at https://youtu.be/XJ-zYTBoue0
Lotus Elise Is Crowned “Icon Of Icons” At Autocar Awards 2019
15.05.2019
- Elise named overall winner out of 17 automotive icons including Porsche 911, Land Rover, Ford Mustang, Mini and VW Beetle
- Elise took more than a quarter of the total vote from tens of thousands of Autocar readers around the world
The Lotus Elise has been awarded the prestigious Readers' Champion award at the Autocar Awards 2019.

In a recent poll, Autocar readers were invited to vote for their favourite icon from a list of 17 cars that are still in production and using the same name since launch. Each of the selected icons were championed by a different member of the Autocar editorial team.
Receiving the award were Lotus Cars’ Design Director, Russell Carr and Head of Concepts Richard Rackham.

Russell Carr said: “The Elise as a concept demonstrated the purity of Lotus design perfectly. As a design, it has developed and evolved over the years, but the essence of the Elise has always remained and that is one of the reasons why it has become such an icon. And of course, I greatly appreciate the support from the Autocar readership who clearly recognise this iconic status.”

Richard Rackham, previously the Vehicle Architect behind the Elise, added: “The Elise was a revolution, as not only did it demonstrate the benefits of lightweight to an industry that insisted on higher power and the increased mass that goes with it, but it also pioneered the use of extruded and bonded aluminium technology which is now so ubiquitous in global small volume vehicle manufacture.”
Mark Tisshaw, Editor of Autocar, said: “Displaying the appetite for pure driving machinery we’ve always been certain they had, our loyal readers have decided by an overwhelming margin that the Lotus Elise is this year’s 2019 Autocar Awards Readers’ Champion. Readers chose the Elise for its unwavering emphasis on driving factors: fine steering, handling and brakes made more effective by its compactness and light weight. For the record, we at Autocar enthusiastically applaud the decision.”

The bonded and extruded aluminium chassis technology that Lotus introduced first to the industry continues to evolve and improve. Future Lotus cars will incorporate this and new lightweight technologies, further strengthening Lotus’ position as a leader in agile, high performance and lightweight sports cars.

The Elise was not the only Lotus to have been included in the voting process, with the Lotus Seven as another of the 17 icons.
Lotus Appoints Geoff Dowding As Global Sales And Aftersales Director
12.05.2019
- Senior international automotive executive Geoff Dowding joins Lotus
- Dowding brings deep experience in the development of global automotive networks and distribution routes
Lotus is delighted to announce the appointment of Geoff Dowding as Global Sales and Aftersales Director, reporting to Lotus Cars CEO, Phil Popham.

Geoff joins from Al Habtoor Motors, one of the largest distributors in the United Arab Emirates (UAE) where he was COO. Prior to this, he held a variety of senior roles with brands including VW, Nissan, Porsche, Harley-Davidson and Bentley.  At Bentley he played a pivotal role in the development of the specialist Mulliner business and in establishing the brand’s expanding dealer network around the world during his 18 years with the company.
Phil Popham, CEO, Lotus Cars said, “With Geoff’s proven track record and experience with luxury automotive brands, volume producers and niche players, he brings a depth and breadth of experience to our business.  He will play a fundamental role in the future global sales and aftersales operations of Lotus as we enter a new era of expansion.”
Geoff Dowding added “I am looking forward to being part of the team that will lead Lotus into a new future that is full of potential with new cars and new horizons, starting with the recently announced Type 130 hyper car.”

Lotus’ recruitment drive is continuing with new positions available across the company in multiple locations in the UK and internationally.  Interested candidates are encouraged to visit www.lotuscars.com/jobs-and-careers-at-lotus.
Lotus And Williams Advanced Engineering Announce Strategic Technical Partnership
28.01.2019
- Renowned British engineering companies to collaborate on advanced propulsion technologies
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Combined capabilities to lead high performance automotive evolution across multiple vehicle sectors
Lotus and Williams Advanced Engineering announce a strategic technical partnership in which the companies will share research and development into advanced propulsion technologies.

Lotus Engineering has extensive and proven expertise in the integration and application of new technologies – for Lotus Cars and many global engineering clients, and is an acknowledged leader in lightweight structures and advanced materials.

Williams Advanced Engineering has acclaimed experience across the automotive sector and beyond, which will continue alongside this partnership. This expertise includes advanced propulsion systems and award-winning work applying knowledge derived from the pinnacle of battery technology during the inaugural four seasons of Formula E into electric vehicles.

Phil Popham, CEO, Lotus Cars said, “Our new technology partnership with Williams Advanced Engineering is part of a strategy to expand our knowledge and capability in the rapidly changing automotive landscape. Applying advanced propulsion powertrains can provide numerous exciting solutions across multiple vehicle sectors. Our combined and complementary experiences make this a very compelling match of engineering talent, technical ability and pioneering British spirit.”

Craig Wilson, Managing Director of Williams Advanced Engineering said, “Williams Advanced Engineering takes great pride in delivering innovation for our customers at a rapid pace of development, born from our Formula One heritage. We will be further developing next generation powertrains in this partnership with Lotus.”
Further Senior Appointments Announced At Lotus
17.01.2019
- James Andrew appointed Director, Communications & PR
- Simon Clare appointed Director, Global Marketing
Group Lotus is delighted to announce two new senior appointments to its executive team, reporting to Lotus Cars CEO, Phil Popham.

James Andrew joins from leading automotive and luxury communications agency, Influence Associates – the business he helped establish in London with veteran international automotive PR, Stuart Dyble – now among the most sought-after PR and strategy consultancies in the industry. Previous to this James held senior PR positions at Jaguar Land Rover and in the technology and EV sectors internationally. He joins the Lotus executive team as Director of Communications, effective immediately.
James Andrew
Simon Clare is a highly experienced brand and product strategist and joins from Sunseeker International where he held the position of Marketing Director. In his 17-plus years as a senior marketer, Simon has worked for a number of the world’s best-known luxury brands, including Bentley, Jaguar Land Rover and most recently, Sunseeker – where he played a pivotal role in re-establishing the iconic brand and turning around the business to be Britain’s largest and most famous boat builder. Simon starts as Global Marketing Director on 1 February.
Simon Clare
Commenting on the appointments, Phil Popham said: “I welcome both James and Simon to the reinvigorated Lotus business. Their collective experience in the auto industry internationally, in the luxury sector and with British brands, provides Lotus with key new talent as the business and brand develop and expand into new horizons. Together, the executive team will take Lotus to new levels as a truly global business with a hugely exciting new range of products.”

Lotus’ recruitment drive continues further in to 2019 with new positions available across the company in multiple locations in the UK and internationally. Interested candidates are encouraged to visit www.lotuscars.com/jobs-and-careers-at-lotus.
Lotus Records Strongest Retail Year Since 2011
10.01.2019
- Global retail sales up 2% on 2017
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Concludes a landmark year for Lotus in 2018
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Growing confidence in the brand as new investment and development plans take shape
Lotus Cars has posted its strongest sales results in seven years with 1,630 cars sold worldwide in 2018.

Concluding a landmark year for the company, 2018 saw Lotus celebrate its 70th birthday, new majority ownership from Geely, substantial investment in product development and new facilities, and a number of senior appointments, with respected auto and luxury-sector leader, Phil Popham, joining as CEO.

Commenting on 2018’s sales, Phil Popham said: “The year’s results show success on many levels, in what is a new dawn for the brand and business. Strong sales and an increasing presence in many international markets underline growing confidence as new shareholder backing starts to shape our future. The many appointments to the company in the executive team and across the business demonstrate a real confidence and ability to deliver our ambitions for Lotus globally.”

Sales highlights around the world include Sweden, up 87%; Japan, up 59%; Australia, up 50%; Middle East (GCC), up 39%; Italy, up 14%; Taiwan, up 33%, with a solid sales performance also delivered across most of mainland Europe and the UK.
Lotus Exige Sport 410 Wins EVO's Roadster Of The Year
21.12.2018
- Accolade awarded as part of EVO’s Car of the Year 2018
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0-60 mph in 3.3 secs, 410 hp, 420 Nm, dry weight from 1054 kg and 150 kg of downforce
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Second win in a row for Lotus with the Elise Sport 220 winning in Sports Car of the Year in 2017
A fitting end to the 70th Anniversary year of Lotus and the company has one more reason to celebrate with EVO Magazine announcing that the Lotus Exige Sport 410 has been awarded Roadster of the Year 2018 in its latest issue #257.

In the words of EVO, “It’s a genuinely fabulous piece of kit, engineered with an obsessional zeal for driver entertainment and finished with the sort of care normally reserved for vehicles with far more chunkier price tags.”
Developed directly from the track focused Exige Cup 430, the Exige Sport 410 is designed to be the ultimate road drive, unrivalled in its class.
Packing the advanced chassis, suspension and powertrain set-up from its more powerful stablemate, the track focused Exige Cup 430, with a recalibrated engine producing 410 hp (416 PS) at 7,000 rpm and 420 Nm (310 lbft) on tap from 3,000 rpm to 7000 rpm. The high-performance 3.5-litre, supercharged and charge cooled V6 engine combined with a dry weight of just 1,054 kg (lightest possible dry) delivers a class-leading power to weight ratio of 389 hp / tonne, and makes the Exige Sport 410 the lightest V6 Exige ever.

Capable of 0-60 mph in just 3.3 seconds, it records fierce in-gear acceleration before reaching a top speed of 180 mph / 290 km/h (Coupe configuration) – equal to the range-topping Exige Cup 430.

The Exige Sport 410 has been developed to generate 150 kg of downforce, sharing design cues from the Exige Cup 430, adopting a visually arresting revised lightweight front clam panel incorporating wider grilles and carbon fibre air curtains and front splitter.

As with all Lotus cars, the Exige Sport 410 has outstanding handling and lightweight agility engineered into its very DNA. Conveying an extraordinary level of tactility and precision, it’s developed to perform at its very best with maximum enjoyment and driver feedback on the road.

The final word comes from EVO magazine, “The extremely talkative steering (unassisted of course) is heavy at first but once up to speed requires nothing more than wristy inputs, the Exige diving through corners fast and flat, its sense of balance simply sublime.”
We Wish You Merry Driftmas And A Hethel New Year
19.12.2018
While many look back over the year during the festive season, Lotus looks sideways in the #DriftmasEvora.

Delivering a Christmas tree with a 410hp sleigh, the engineering elves at Lotus wanted an ingenious way to transport a Christmas tree using an Evora GT410 Sport.
The first-ever #MerryDriftmas video, created by Lotus, sees a festive delivery with a difference - all filmed on site at its Hethel home in Norfolk.

https://www.youtube.com/watch?v=MFdix4Bj_5Y&t
While most Christmas trees travel strapped to roof racks or stuffed in car boots, Lotus knew it could do it differently with carbon fibre, a little welding and a lot of burning rubber. Using closed roads, and with thanks to an understanding security guard, the two-minute video encompasses the whole facility, and even includes two of the marque’s most famous cars (and a bike). Extra points for your viewers if they can spot and name them.
Intended as a light-hearted way to mark the festive period, the video celebrates Lotus sports cars and the pure pleasure of driving. This film was created on closed roads using professional drivers, and no attempt should be made to recreate the driving shown.
Lotus wishes its customers and fans around the world a very Merry Driftmas and a Happy New Year.
Lotus Paints Hethel Green And Yellow At 70th Anniversary Party
03.10.2018
- Lotus’ official 70th anniversary celebration held in Hethel, Norfolk on Saturday 29th September 2018
- 8.000 Lotus owners and enthusiasts attended, with another 8.000 joining the online live streams
- 1.600 Lotus cars returned home to Lotus in Norfolk
- Secret concours awarded to ex-Fréquelin / Todt Sunbeam Lotus rally car
- Road cars, race cars, rally cars and even pursuit bicycles on track
- Grand finale saw 700 cars take to Hethel track in celebration
- High-resolution imagery available via http://media.lotuscars.com
Marking its 70th anniversary, Lotus held a spectacular event to commemorate the significant milestone of founder Colin Chapman’s first Lotus, built in 1948.

The home of Lotus in Hethel hosted 8.000 Lotus owners and enthusiasts from all over the world, as well as 1.600 Lotus cars of all eras. From the Team Lotus F1 race cars to the rally Sunbeam Lotus, Lotus Cortina all the way to the present line-up of Evora, Exige and Elise, there were Lotus road and competition cars of all ages present.

Group Lotus Plc’s CEO Mr. Feng Qingfeng presented the company’s vision to the crowds present and viewers online. As well as leading the anniversary track procession, he also personally revealed two bespoke Lotus Exclusive Evora GT410s, both in heritage livery. Speaking at the event, Group Lotus Plc’s CEO, Mr. Feng Qingfeng said: “Today has been an amazing day of celebration. To have met so many Lotus owners and enthusiasts, and understand their passion for our brand is truly inspiring. We are committed to our home in Norfolk, and there’s no place better to gather and remember what Lotus stands for and what makes it so special as a leading automotive marque. To have so many of our cars return home has really made the day, and I’d like to thank everyone for their help and support, both now and in the future, as we grow and develop the business.”

Lotus’ 70th anniversary in numbers

For the first time ever, fans from all over the world were able to watch online via the live streams on YouTube as well as Facebook Live and other social media channels. With over 8.000 viewers catching all the action on the web, a further 8.000 were there on the sold out day to celebrate Lotus and its 70th anniversary.

The live stream and social channels used #Lotus70 to share top moments throughout the day, and both the YouTube chat and Facebook Live feeds were filled with anecdotes and praise for Lotus during its 70th anniversary event.
Largest gathering of Lotus cars ever seen

The day saw the largest ever collection of Lotus cars assembled. With 1.600 cars arriving to the Hethel site, it was a special way to mark the 70th anniversary.

The British marque invited owners to showcase some of their pride and joys to celebrate. From a heritage Lotus Mark VI to the latest Lotus Evora GT430s, ex-rally Sunbeam Lotus’ and immaculate Lotus Cortinas, there was something for everyone to appreciate and enjoy.

Seven decades of Lotus on track

Presenting some of the racing team’s legendary F1 cars, responsible for Lotus’ 13 world championships: including seven constructors and six drivers totalling 81 race victories, Classic Team Lotus wowed the crowds with demonstration runs, allowing enthusiasts to witness the sights and the sounds of the cars in action.

Highlights included the DFV-powered Lotus 49 designed by Colin Chapman and Maurice Philippe for the 1967 F1 season and the famed 1978 Lotus 79, the first F1 car to take full advantage of ground effect aerodynamics, not to mention the iconic 1966 Lotus 43.
The audience in the grandstands also cheered as they saw Lotus’ professional drivers smoke up the tarmac in an Evora GT410 Sport, an Exige Sport 410 and the Elise Sport 220. With the addition of smoke bombs in Lotus green and yellow, it was a fitting spectacle for the crowds and online viewers.

The Jim Clark Special Edition Evora GT410 Sport

Also on display was the 100.000th Lotus ever built. Previously announced at Goodwood Festival of Speed, the Jim Clark Trust’s Lotus Evora GT410 Sport was showcased duringthe anniversary event. Created by Lotus Exclusive, the Evora GT410 Sport had been reimagined in the livery of Jim Clark’s famous Lotus Elan. Finished in red and silver, visitors were able to buy tickets to win the car in a special raffle on the day. More details on how to win can be found at www.jimclarklotus.com.

700 cars lap the Hethel track to commemorate 70 years of Lotus

Celebrating 70 years of Lotus, the British marque hosted the largest parade of Lotus sports cars ever seen on the Hethel track. A finishing flourish to a special day, 700 cars and their owners were part of the anniversary parade that will go down in Lotus’ history books.
Poignant for all Lotus owners that took part, the procession included the very latest models as well as the historically important Lotus Mark VII and even a Sunbeam Lotus and a Lotus Carlton. Led by Group Lotus Plc’s CEO Mr. Feng Qingfeng, in a Lotus Eleven driven by Clive Chapman, the car which was once owned by his father, Colin Chapman. The Eleven of Qingfeng / Chapman was followed by an Evora GT430 and a GT410 Sport in hot pursuit.
Lotus Bikes and owners’ clubs

Amidst all the four-wheeled fun, Lotus’ two wheel achievements were recognised with a display from the 110 Lotus Bike Club, showing both the Lotus Engineering 108 and 110 bikes in action.
Lotus owners’ clubs were also on hand with static displays of their own. Showcasing some of the most incredible and sought-after models of Lotus’ past and present line-up, 14 owners clubs and members from all over the world were part of the display. In addition, a secret concours competition took place with online influencer Sam Fane, otherwise known as Seen Through Glass. Sam, in secret, judged all of the cars on site. A tricky decision, Sam finally awarded a Sunbeam Lotus of Fréquelin / Todt fame as his winner.

Lotus legends

Joining the 8.000 attendees on site were a range of Lotus legends – the people that made Lotus what it is today – all with their own stories to tell on the live broadcast feed. Interviewed throughout the day, viewers saw famous Lotus alumni such as Mike Kimberley, Bob Dance, as well as Elisa Artioli, all telling anecdotes and their own Lotus memories. It gave viewers online and attendees on the day a glimpse into Lotus’ past through the eyes of those who created its history.