Lotus To Reveal Type 130 All-Electric Hypercar In London On 16 July 2019
- World’s first British all-electric hypercar - project code Type 130 - will be revealed in London in July
- A maximum of just 130 examples will be available to own, with first customer deliveries to commence in 2020
- Production of the Type 130 confirmed for Lotus HQ in Hethel, Norfolk
Lotus confirms today that Type 130, the brand’s first all-new model in more than a decade, will be revealed to the world’s media at an exclusive event in Central London on 16 July.

Following first confirmation of the project in April at the Shanghai International Auto Show, several hundred potential owners have come forward to express their interest in the new car.  Today, the company announces that a maximum of just 130 examples will be available to own – representing the number of Lotus ‘Types’ introduced during the brand’s 71-year history. 
The new Lotus Type 130. Image is a close up of the rear of the car, focusing on the charging point cover and illuminated Lotus marque.
Lotus also confirms today that Type 130 will be built at Hethel in Norfolk, the brand’s headquarters since 1966.

Type 130 will be the most dynamically accomplished road car in the company’s history, continuing a bloodline rich in firsts and technical game-changers in automotive and motorsport.

A short film, new image and press release are issued today, alluding further to what Type 130 will have to offer. All are available to view and download at while the film is also at
Lotus Elise Is Crowned “Icon Of Icons” At Autocar Awards 2019
- Elise named overall winner out of 17 automotive icons including Porsche 911, Land Rover, Ford Mustang, Mini and VW Beetle
- Elise took more than a quarter of the total vote from tens of thousands of Autocar readers around the world
The Lotus Elise has been awarded the prestigious Readers' Champion award at the Autocar Awards 2019.

In a recent poll, Autocar readers were invited to vote for their favourite icon from a list of 17 cars that are still in production and using the same name since launch. Each of the selected icons were championed by a different member of the Autocar editorial team.
Receiving the award were Lotus Cars’ Design Director, Russell Carr and Head of Concepts Richard Rackham.

Russell Carr said: “The Elise as a concept demonstrated the purity of Lotus design perfectly. As a design, it has developed and evolved over the years, but the essence of the Elise has always remained and that is one of the reasons why it has become such an icon. And of course, I greatly appreciate the support from the Autocar readership who clearly recognise this iconic status.”

Richard Rackham, previously the Vehicle Architect behind the Elise, added: “The Elise was a revolution, as not only did it demonstrate the benefits of lightweight to an industry that insisted on higher power and the increased mass that goes with it, but it also pioneered the use of extruded and bonded aluminium technology which is now so ubiquitous in global small volume vehicle manufacture.”
Mark Tisshaw, Editor of Autocar, said: “Displaying the appetite for pure driving machinery we’ve always been certain they had, our loyal readers have decided by an overwhelming margin that the Lotus Elise is this year’s 2019 Autocar Awards Readers’ Champion. Readers chose the Elise for its unwavering emphasis on driving factors: fine steering, handling and brakes made more effective by its compactness and light weight. For the record, we at Autocar enthusiastically applaud the decision.”

The bonded and extruded aluminium chassis technology that Lotus introduced first to the industry continues to evolve and improve. Future Lotus cars will incorporate this and new lightweight technologies, further strengthening Lotus’ position as a leader in agile, high performance and lightweight sports cars.

The Elise was not the only Lotus to have been included in the voting process, with the Lotus Seven as another of the 17 icons.
Lotus Appoints Geoff Dowding As Global Sales And Aftersales Director
- Senior international automotive executive Geoff Dowding joins Lotus
- Dowding brings deep experience in the development of global automotive networks and distribution routes
Lotus is delighted to announce the appointment of Geoff Dowding as Global Sales and Aftersales Director, reporting to Lotus Cars CEO, Phil Popham.

Geoff joins from Al Habtoor Motors, one of the largest distributors in the United Arab Emirates (UAE) where he was COO. Prior to this, he held a variety of senior roles with brands including VW, Nissan, Porsche, Harley-Davidson and Bentley.  At Bentley he played a pivotal role in the development of the specialist Mulliner business and in establishing the brand’s expanding dealer network around the world during his 18 years with the company.
Phil Popham, CEO, Lotus Cars said, “With Geoff’s proven track record and experience with luxury automotive brands, volume producers and niche players, he brings a depth and breadth of experience to our business.  He will play a fundamental role in the future global sales and aftersales operations of Lotus as we enter a new era of expansion.”
Geoff Dowding added “I am looking forward to being part of the team that will lead Lotus into a new future that is full of potential with new cars and new horizons, starting with the recently announced Type 130 hyper car.”

Lotus’ recruitment drive is continuing with new positions available across the company in multiple locations in the UK and internationally.  Interested candidates are encouraged to visit
Lotus And Williams Advanced Engineering Announce Strategic Technical Partnership
- Renowned British engineering companies to collaborate on advanced propulsion technologies
Combined capabilities to lead high performance automotive evolution across multiple vehicle sectors
Lotus and Williams Advanced Engineering announce a strategic technical partnership in which the companies will share research and development into advanced propulsion technologies.

Lotus Engineering has extensive and proven expertise in the integration and application of new technologies – for Lotus Cars and many global engineering clients, and is an acknowledged leader in lightweight structures and advanced materials.

Williams Advanced Engineering has acclaimed experience across the automotive sector and beyond, which will continue alongside this partnership. This expertise includes advanced propulsion systems and award-winning work applying knowledge derived from the pinnacle of battery technology during the inaugural four seasons of Formula E into electric vehicles.

Phil Popham, CEO, Lotus Cars said, “Our new technology partnership with Williams Advanced Engineering is part of a strategy to expand our knowledge and capability in the rapidly changing automotive landscape. Applying advanced propulsion powertrains can provide numerous exciting solutions across multiple vehicle sectors. Our combined and complementary experiences make this a very compelling match of engineering talent, technical ability and pioneering British spirit.”

Craig Wilson, Managing Director of Williams Advanced Engineering said, “Williams Advanced Engineering takes great pride in delivering innovation for our customers at a rapid pace of development, born from our Formula One heritage. We will be further developing next generation powertrains in this partnership with Lotus.”
Further Senior Appointments Announced At Lotus
- James Andrew appointed Director, Communications & PR
- Simon Clare appointed Director, Global Marketing
Group Lotus is delighted to announce two new senior appointments to its executive team, reporting to Lotus Cars CEO, Phil Popham.

James Andrew joins from leading automotive and luxury communications agency, Influence Associates – the business he helped establish in London with veteran international automotive PR, Stuart Dyble – now among the most sought-after PR and strategy consultancies in the industry. Previous to this James held senior PR positions at Jaguar Land Rover and in the technology and EV sectors internationally. He joins the Lotus executive team as Director of Communications, effective immediately.
James Andrew
Simon Clare is a highly experienced brand and product strategist and joins from Sunseeker International where he held the position of Marketing Director. In his 17-plus years as a senior marketer, Simon has worked for a number of the world’s best-known luxury brands, including Bentley, Jaguar Land Rover and most recently, Sunseeker – where he played a pivotal role in re-establishing the iconic brand and turning around the business to be Britain’s largest and most famous boat builder. Simon starts as Global Marketing Director on 1 February.
Simon Clare
Commenting on the appointments, Phil Popham said: “I welcome both James and Simon to the reinvigorated Lotus business. Their collective experience in the auto industry internationally, in the luxury sector and with British brands, provides Lotus with key new talent as the business and brand develop and expand into new horizons. Together, the executive team will take Lotus to new levels as a truly global business with a hugely exciting new range of products.”

Lotus’ recruitment drive continues further in to 2019 with new positions available across the company in multiple locations in the UK and internationally. Interested candidates are encouraged to visit
Lotus Records Strongest Retail Year Since 2011
- Global retail sales up 2% on 2017
Concludes a landmark year for Lotus in 2018
Growing confidence in the brand as new investment and development plans take shape
Lotus Cars has posted its strongest sales results in seven years with 1,630 cars sold worldwide in 2018.

Concluding a landmark year for the company, 2018 saw Lotus celebrate its 70th birthday, new majority ownership from Geely, substantial investment in product development and new facilities, and a number of senior appointments, with respected auto and luxury-sector leader, Phil Popham, joining as CEO.

Commenting on 2018’s sales, Phil Popham said: “The year’s results show success on many levels, in what is a new dawn for the brand and business. Strong sales and an increasing presence in many international markets underline growing confidence as new shareholder backing starts to shape our future. The many appointments to the company in the executive team and across the business demonstrate a real confidence and ability to deliver our ambitions for Lotus globally.”

Sales highlights around the world include Sweden, up 87%; Japan, up 59%; Australia, up 50%; Middle East (GCC), up 39%; Italy, up 14%; Taiwan, up 33%, with a solid sales performance also delivered across most of mainland Europe and the UK.
Lotus Exige Sport 410 Wins EVO's Roadster Of The Year
- Accolade awarded as part of EVO’s Car of the Year 2018
0-60 mph in 3.3 secs, 410 hp, 420 Nm, dry weight from 1054 kg and 150 kg of downforce
Second win in a row for Lotus with the Elise Sport 220 winning in Sports Car of the Year in 2017
A fitting end to the 70th Anniversary year of Lotus and the company has one more reason to celebrate with EVO Magazine announcing that the Lotus Exige Sport 410 has been awarded Roadster of the Year 2018 in its latest issue #257.

In the words of EVO, “It’s a genuinely fabulous piece of kit, engineered with an obsessional zeal for driver entertainment and finished with the sort of care normally reserved for vehicles with far more chunkier price tags.”
Developed directly from the track focused Exige Cup 430, the Exige Sport 410 is designed to be the ultimate road drive, unrivalled in its class.
Packing the advanced chassis, suspension and powertrain set-up from its more powerful stablemate, the track focused Exige Cup 430, with a recalibrated engine producing 410 hp (416 PS) at 7,000 rpm and 420 Nm (310 lbft) on tap from 3,000 rpm to 7000 rpm. The high-performance 3.5-litre, supercharged and charge cooled V6 engine combined with a dry weight of just 1,054 kg (lightest possible dry) delivers a class-leading power to weight ratio of 389 hp / tonne, and makes the Exige Sport 410 the lightest V6 Exige ever.

Capable of 0-60 mph in just 3.3 seconds, it records fierce in-gear acceleration before reaching a top speed of 180 mph / 290 km/h (Coupe configuration) – equal to the range-topping Exige Cup 430.

The Exige Sport 410 has been developed to generate 150 kg of downforce, sharing design cues from the Exige Cup 430, adopting a visually arresting revised lightweight front clam panel incorporating wider grilles and carbon fibre air curtains and front splitter.

As with all Lotus cars, the Exige Sport 410 has outstanding handling and lightweight agility engineered into its very DNA. Conveying an extraordinary level of tactility and precision, it’s developed to perform at its very best with maximum enjoyment and driver feedback on the road.

The final word comes from EVO magazine, “The extremely talkative steering (unassisted of course) is heavy at first but once up to speed requires nothing more than wristy inputs, the Exige diving through corners fast and flat, its sense of balance simply sublime.”
We Wish You Merry Driftmas And A Hethel New Year
While many look back over the year during the festive season, Lotus looks sideways in the #DriftmasEvora.

Delivering a Christmas tree with a 410hp sleigh, the engineering elves at Lotus wanted an ingenious way to transport a Christmas tree using an Evora GT410 Sport.
The first-ever #MerryDriftmas video, created by Lotus, sees a festive delivery with a difference - all filmed on site at its Hethel home in Norfolk.
While most Christmas trees travel strapped to roof racks or stuffed in car boots, Lotus knew it could do it differently with carbon fibre, a little welding and a lot of burning rubber. Using closed roads, and with thanks to an understanding security guard, the two-minute video encompasses the whole facility, and even includes two of the marque’s most famous cars (and a bike). Extra points for your viewers if they can spot and name them.
Intended as a light-hearted way to mark the festive period, the video celebrates Lotus sports cars and the pure pleasure of driving. This film was created on closed roads using professional drivers, and no attempt should be made to recreate the driving shown.
Lotus wishes its customers and fans around the world a very Merry Driftmas and a Happy New Year.
Lotus Paints Hethel Green And Yellow At 70th Anniversary Party
- Lotus’ official 70th anniversary celebration held in Hethel, Norfolk on Saturday 29th September 2018
- 8.000 Lotus owners and enthusiasts attended, with another 8.000 joining the online live streams
- 1.600 Lotus cars returned home to Lotus in Norfolk
- Secret concours awarded to ex-Fréquelin / Todt Sunbeam Lotus rally car
- Road cars, race cars, rally cars and even pursuit bicycles on track
- Grand finale saw 700 cars take to Hethel track in celebration
- High-resolution imagery available via
Marking its 70th anniversary, Lotus held a spectacular event to commemorate the significant milestone of founder Colin Chapman’s first Lotus, built in 1948.

The home of Lotus in Hethel hosted 8.000 Lotus owners and enthusiasts from all over the world, as well as 1.600 Lotus cars of all eras. From the Team Lotus F1 race cars to the rally Sunbeam Lotus, Lotus Cortina all the way to the present line-up of Evora, Exige and Elise, there were Lotus road and competition cars of all ages present.

Group Lotus Plc’s CEO Mr. Feng Qingfeng presented the company’s vision to the crowds present and viewers online. As well as leading the anniversary track procession, he also personally revealed two bespoke Lotus Exclusive Evora GT410s, both in heritage livery. Speaking at the event, Group Lotus Plc’s CEO, Mr. Feng Qingfeng said: “Today has been an amazing day of celebration. To have met so many Lotus owners and enthusiasts, and understand their passion for our brand is truly inspiring. We are committed to our home in Norfolk, and there’s no place better to gather and remember what Lotus stands for and what makes it so special as a leading automotive marque. To have so many of our cars return home has really made the day, and I’d like to thank everyone for their help and support, both now and in the future, as we grow and develop the business.”

Lotus’ 70th anniversary in numbers

For the first time ever, fans from all over the world were able to watch online via the live streams on YouTube as well as Facebook Live and other social media channels. With over 8.000 viewers catching all the action on the web, a further 8.000 were there on the sold out day to celebrate Lotus and its 70th anniversary.

The live stream and social channels used #Lotus70 to share top moments throughout the day, and both the YouTube chat and Facebook Live feeds were filled with anecdotes and praise for Lotus during its 70th anniversary event.
Largest gathering of Lotus cars ever seen

The day saw the largest ever collection of Lotus cars assembled. With 1.600 cars arriving to the Hethel site, it was a special way to mark the 70th anniversary.

The British marque invited owners to showcase some of their pride and joys to celebrate. From a heritage Lotus Mark VI to the latest Lotus Evora GT430s, ex-rally Sunbeam Lotus’ and immaculate Lotus Cortinas, there was something for everyone to appreciate and enjoy.

Seven decades of Lotus on track

Presenting some of the racing team’s legendary F1 cars, responsible for Lotus’ 13 world championships: including seven constructors and six drivers totalling 81 race victories, Classic Team Lotus wowed the crowds with demonstration runs, allowing enthusiasts to witness the sights and the sounds of the cars in action.

Highlights included the DFV-powered Lotus 49 designed by Colin Chapman and Maurice Philippe for the 1967 F1 season and the famed 1978 Lotus 79, the first F1 car to take full advantage of ground effect aerodynamics, not to mention the iconic 1966 Lotus 43.
The audience in the grandstands also cheered as they saw Lotus’ professional drivers smoke up the tarmac in an Evora GT410 Sport, an Exige Sport 410 and the Elise Sport 220. With the addition of smoke bombs in Lotus green and yellow, it was a fitting spectacle for the crowds and online viewers.

The Jim Clark Special Edition Evora GT410 Sport

Also on display was the 100.000th Lotus ever built. Previously announced at Goodwood Festival of Speed, the Jim Clark Trust’s Lotus Evora GT410 Sport was showcased duringthe anniversary event. Created by Lotus Exclusive, the Evora GT410 Sport had been reimagined in the livery of Jim Clark’s famous Lotus Elan. Finished in red and silver, visitors were able to buy tickets to win the car in a special raffle on the day. More details on how to win can be found at

700 cars lap the Hethel track to commemorate 70 years of Lotus

Celebrating 70 years of Lotus, the British marque hosted the largest parade of Lotus sports cars ever seen on the Hethel track. A finishing flourish to a special day, 700 cars and their owners were part of the anniversary parade that will go down in Lotus’ history books.
Poignant for all Lotus owners that took part, the procession included the very latest models as well as the historically important Lotus Mark VII and even a Sunbeam Lotus and a Lotus Carlton. Led by Group Lotus Plc’s CEO Mr. Feng Qingfeng, in a Lotus Eleven driven by Clive Chapman, the car which was once owned by his father, Colin Chapman. The Eleven of Qingfeng / Chapman was followed by an Evora GT430 and a GT410 Sport in hot pursuit.
Lotus Bikes and owners’ clubs

Amidst all the four-wheeled fun, Lotus’ two wheel achievements were recognised with a display from the 110 Lotus Bike Club, showing both the Lotus Engineering 108 and 110 bikes in action.
Lotus owners’ clubs were also on hand with static displays of their own. Showcasing some of the most incredible and sought-after models of Lotus’ past and present line-up, 14 owners clubs and members from all over the world were part of the display. In addition, a secret concours competition took place with online influencer Sam Fane, otherwise known as Seen Through Glass. Sam, in secret, judged all of the cars on site. A tricky decision, Sam finally awarded a Sunbeam Lotus of Fréquelin / Todt fame as his winner.

Lotus legends

Joining the 8.000 attendees on site were a range of Lotus legends – the people that made Lotus what it is today – all with their own stories to tell on the live broadcast feed. Interviewed throughout the day, viewers saw famous Lotus alumni such as Mike Kimberley, Bob Dance, as well as Elisa Artioli, all telling anecdotes and their own Lotus memories. It gave viewers online and attendees on the day a glimpse into Lotus’ past through the eyes of those who created its history.
Lotus 70th Anniversary Event Live Stream Saturday 29th September 2018
- Anniversary event celebrates 70 years of Lotus
Event to be live streamed via YouTube and social media channels
Ticket-only day sold out in advance
Activities throughout the day include live Lotus demonstration runs on track, Classic Team Lotus display and talking heads interviews
Live link via YouTube and shared via social channels using #Lotus70
Watch live from 10:00 (UK time) 29th September 2018 here:
Celebrating an unrivalled legacy of innovation, amazing road cars and success on the race tracks of the world, Lotus will be opening the gates to its home in Hethel, Norfolk, on Saturday 29th September as it marks 70 years from when founder Colin Chapman built his first car – the first Lotus.

For the first time Lotus will be live streaming an event via YouTube to ensure a truly global celebration. Hosted on the video streaming platform as well as the Lotus’ own social channels, the live stream will commence from 10:00 on Saturday 29th September and run until approximately 16:00 (UK time). Viewers can tune in here:

Held at the home of Lotus for over 50 years, the Hethel facility will host over 8,000 people and celebrates the iconic sports car manufacturer, in what promises to be a day like no other. Despite tickets to the Lotus 70th anniversary event selling out within five hours of release, Lotus has ensured that fans from around the world can still enjoy the day.

This weekend’s anniversary event will see one of the biggest ever gatherings of the famous marque’s road and race cars ever assembled. In 1948, in a lock-up in London, founder Colin Chapman built the first Lotus. From that small garage sprang a global brand, famous for its amazing road cars and its success on the race tracks of the world.

With vehicle displays, owners’ clubs, championship-winning racing cars, as well as demonstration laps on the company’s famous on-site test track, the scene is set for an outstanding celebration of one of the automotive world’s most famous names.
The provisional timetable of events for the day is listed below and media are invited to watch the live stream as well as tagging their #Lotus70 moments on social media.

Following the event, all press releases, rights-free images and video footage will be uploaded to the Lotus media centre as soon as possible. You can register for and access the media site here:

Timetable of Events (subject to change):

10:15 am 110 Lotus Bike Club Cycling Time Trial
10:45 am Welcome and Introduction from Senior Lotus Executives
11:00 am 70th Celebration Unveiling
11:15 am Classic Team Lotus Display (1)
11:45 am Sunbeam Lotus Rally Cars
12:15 pm Lotus Cortina Register
12:45 pm Lotus Dynamics Display
13:00 pm “One of every Lotus car” Parade
14:00 pm Lotus Driving Academy Display
14:30 pm Classic Team Lotus Display (2)
15:30 pm Special Event Activity
Lotus Unveils Grand Design For New Customer Experience Centre, ...
... Heritage Centre And Museum At Hethel
- Major developments planned for Lotus’ Hethel HQ
- Customer Experience Centre, Heritage Centre and Museum all proposed
- Renovation of original buildings including Chapman’s office
- A destination to experience the brand’s history and heritage
- Home to Lotus for over 50 years, development ensures Hethel remains the heart of Lotus
As the company prepares for the culmination of its 70th celebrations, Lotus has unveiled the latest stage in its investment plan, which will see the 100 acre site undergo extensive development and renovation work.

With a new Customer Experience Centre, Heritage Centre and Museum designed by architects Feilden+Mawson and submitted for planning, the British marque has outlined a bold vision for its future at the famous Hethel facility, its home for over 50 years. The plans were unveiled just ahead of the company’s 70th celebrations in Norfolk, marking the anniversary of the founding of Lotus by engineering genius Colin Chapman.

Combining the creation of brand new facilities and the renovation of some of Hethel’s historic sections, the scope of the work perfectly reflects the company’s ambitions going forward. The planning application also includes a spacious, modern new restaurant catering for all staff and visitors to the Lotus site.

Speaking at the unveiling of the plans, Group Lotus’ chief executive officer, Mr. Feng Qingfeng said: “The progress of these developments at Hethel demonstrates our commitment to Lotus and its bright future. Hethel is rightly the centre of the brand and what better place for customers, aspiring owners and staff to experience our values? Hethel is, and will always be, the heart of Lotus and our plans are the next step in readying the site for the next 50 years.”

The future of Hethel

Dynamic and modern in their design, the plans for Hethel are the next chapter in the story of the famous site. In 1966 Lotus’ founder Colin Chapman reimagined the old WW2 airbase as the company’s headquarters and manufacturing facility that have evolved into the Lotus of today, encompassing all aspects of the modern sports car company.
Lotus Customer Experience Centre
The new purpose-built Customer Experience Centre will be located alongside the pitlane of the famous test track to create a focal point at Hethel and afford fantastic views across the entire site. Showcasing the Lotus brand and its range of vehicles, it will provide a destination for customers as they develop the specification for, and later return to take delivery of, their vehicles. With a two-storey display area, the building will include private vehicle specification salons and delivery areas, as well as preparation and service facilities.
Lotus Customer Experience Centre
An impressive Heritage Centre and Museum will also be created, incorporating the site’s original main office and executive suites. This extensive renovation and conversion work will provide a modern space, fit to display a wide range of Lotus vehicles and exhibits. Bringing the original executive suite, including Colin Chapman’s office, to life, the Heritage Centre and Museum will allow visitors and staff to experience the history and heritage at the heart of Lotus.
Heritage Centre and Museum
Alongside the Heritage Centre and Museum, a modern new restaurant facility will extend forward from the existing buildings to create an impressive, and uniform façade. With views over the garden areas of the site, it will provide hospitality facilities for a wide range of activities.

The site’s existing clubhouse (the control tower of the former airbase) will be extensively renovated as part of the plans. Located near the test track, it will incorporate a new roof terrace and modern facilities for track-based activities and customer or staff events.
Lotus Clubhouse
As well as the new buildings, the development of Hethel will see extensive enhancements and the landscaping of the site, including improvements to access, parking areas for staff and security.
Lotus At The Paris Motor Show 2018
- Lotus at the Paris Motor Show in conjunction with its regional partners
Range of latest sports cars on display
Lotus’ press office present both press days (Tuesday 2nd October & Wednesday 3rd October 2018)
This year’s Paris Motor Show sees Lotus Cars return to the French capital as it joins forces with its regional dealer partners M-Automobiles (Brest), Autosport Selection (Reims), Verbaere (Lille) and Rousseau (Paris) to exhibit at the bi-annual automotive event.

The famous British marque will be exhibiting in “Limited” Hall 1, in conjunction with its dealer partners, and invites all attending media to stop by during press days, Tuesday 2nd October to Wednesday 3rd October.

In 1948, in a lock-up in London, founder Colin Chapman built the first Lotus. From that small garage sprang a global brand, famous for its amazing road cars and its success on the race tracks of the world.

Helping celebrate that 70th anniversary, the UK-based sports car maker will be displaying its current line-up, including the Evora GT430, Exige Cup 430, Exige Sport 410 and Elise Sport 220.

Please note that Lotus will not be conducting any media interviews during the Paris Motor Show.
Finding The Very First – Help Locate The Lotus Mark I
- Campaign to find founder Colin Chapman’s first car
- Lotus Mark I built in London in 1948
- Whereabouts unknown for over 60 years
- The inception of Lotus’ performance-orientated approach
- Search marks 70 years since Chapman’s founding principles
Calling on enthusiasts, collectors and car hunters worldwide, Lotus needs your help in tracking down the long-lost Lotus Mark I, the first car built by company founder Colin Chapman.
Hazel Chapman in the Lotus Mark I
As the British marque continues its 70th celebrations, it wants fans from around the world to pick up the trail of the most elusive Lotus ever – the competition car that the young engineer hand-built in a small London garage owned by his then girlfriend’s parents. Overcoming the standard car’s limitation Chapman applied innovative approaches to improve its performance in challenging trials competitions.

Despite its existence being well documented, the current whereabouts of the Mark I remain a mystery. Built by Chapman, with the help of friends and his girlfriend (who later became his wife), Hazel, he entered a number of events in 1948 with immediate success. However, Colin was constantly innovating, and was soon hard at work on the Mark II. The first car was sold in November 1950 but, from there, the car’s trail goes cold. Despite much research over the years, its whereabouts have never been established.

Joining Lotus in the hunt for the origin of its species is the son of the company’s founder, and director of Classic Team Lotus, Clive Chapman. “The Mark I is the holy grail of Lotus’ history,” explains Clive. “It’s the first time that my father was able to put his theories for improved performance into practice when designing and building a car. To locate this landmark Lotus, as we celebrate the 70th anniversary, would be a monumental achievement. We want fans to take this opportunity to look in every garage, shed, barn and lock up they’re allowed to. It’s even possible that the Mark I was shipped from the UK, and we’d love to know if it survives in another country.”
Colin Chapman competing in the Lotus Mark I
The birth of the Lotus legend

In 1948 Colin Chapman built his first competition car, following his own theories for improved performance. Chapman’s way of thinking and his principles remain as relevant today as they were 70 years ago and his ethos still allows the company to optimise mass and aerodynamics in order to maximise performance and handling.

Covering everything from suspension configuration and layout, making sure that ground clearance was not compromised, improvements included reinforcing the chassis, cladding the body in lightweight bespoke panels and ensuring that components frequently damaged in competition could be quickly reattached. Appling theories learnt from this formal training as an engineer, Colin was already developing the principles that would go on to define Lotus cars of the future. One notable decision was to extend the rear of the car, and include two spare wheels. This allowed for the better allocation of ballast, distributing weight within the car to maximise traction for each event. In a lock-up borrowed from Hazel’s parents, Colin re-imagined and re-engineered the Austin Seven to create the first Lotus. Built by hand, and with Hazel (his then-girlfriend) helping where needed, he completed the car in the spring of 1948 and immediately entered it in competitive trials. With Hazel in the passenger seat and Colin behind the wheel, they picked up two class awards in the car’s first events.

Originally finished in bare, unpolished alloy, the car was then painted white, before repainted in red. A restless engineer, Chapman was soon working on the next car, the Mark II, designed using the lessons learned from his first and the experience gain through the competitions he’d entered. As a result, an advert placed in Motor Sport magazine, describing an Austin Seven Special fourseater sports-cum-trials car saw the Mark I sold in November 1950. Chapman received £135 for the car, but the only thing now known about the new owner was that they were based in the north of England.

Over the years many enthusiasts have looked for the car, but to no avail. Lotus has previously called on experts to help locate the lost vehicle but, as the company gears up for the highpoint of its anniversary celebrations at the end of September, it’s hoped that a renewed search, on a global scale, will help track down the landmark car.
New Lotus Showroom Opens In Dubai
Lotus Cars shows its commitment to the UAE with the official opening of the brand-new Lotus showroom in Dubai. The Lotus Dubai facility on Sheikh Zayed Road is the result of a partnership with Adamas Motors and offers new and existing customers the opportunity to experience the famous brand first hand in the heart of Dubai.

Officially opened by Marcus Blake, Commercial Director, Group Lotus plc and His Excellency Majid Saif Al Ghurair, Chairman of the Dubai Chamber of Commerce and Industry, the ceremony included esteemed guests, key media and senior management from across the Lotus operations.
Marcus Blake, Commercial Director, Group Lotus plc; His Excellency Majid Saif Al Ghurair, Chairman of the Dubai Chamber of Commerce and Industry; Karl Hamer, Chief Executive Officer of Adamas Motors LLC; Jonathan Stretton, Regional Director of Lotus Cars Middle East
The new 5000 square feet, capable of showcasing up to 10 cars, opened its doors with the presentation of the range of Lotus vehicles carefully selected and optioned to suit the aspirations of customers in the UAE. On display at the inaugural event was the limited-edition Lotus Exige Cup 430 Type 25 with 3 of the worldwide volume of 25 units making their way to the GCC; the only Lotus 3-Eleven 430 in the Middle East finished in the famous Lotus black and gold livery; and the internationally acclaimed and fastest Lotus production vehicle ever, the Lotus Evora GT430.
Marcus Blake, Commercial Director, Group Lotus plc commented, “On behalf of Group Lotus, I welcome Adamas Motors to the Lotus brand, in our 70th Anniversary year. Adamas Motors joins Lotus at a very exciting point in the company’s history. Our desirable, benchmark and handcrafted sports cars are consistently being awarded five-star accolades from media around the world. The Lotus business is also growing globally and expanding into new markets so welcoming even more discerning drivers behind the wheel of this exclusive and British brand.

“The UAE is an important market for Lotus and it has even greater potential for the future. With Lotus Cars Middle East and Adamas Motors, we’re looking forward to welcoming both our current and new customers in the region to the Lotus brand.”

Mr. Karl Hamer, Chief Executive Officer of Adamas Motors said, “We are extremely proud to be appointed as the new Lotus Cars dealer for the UAE. The Lotus DNA fits perfectly to Adamas Motors’ business platform, specializing in prestige and performance vehicles and being committed to providing UAE customers with an unrivalled motoring and ownership experience.

“With Lotus now in its 70th year, I reflect on my personal interest in Lotus since I was a young man, growing up watching James Bond movies and the true days on Formula 1, so I am so pleased and excited to be working with this wonderful brand in the UAE today. Our showroom design and ambience can be likened to that of a boutique hotel, where our customers can come and enjoy a coffee and hold business meetings, we want it to be a place that UAE motorists can enjoy. Relationship is everything and we will ensure that our customers, manufacturers and our employees experience a business they are proud to be associated with.”

Jonathan Stretton, Regional Director of Lotus Cars Middle East commented, “Dubai is an important market in the Middle East and partnering with Adamas Motors in this impressive facility further presents our commitment to supporting the Lotus brand and developing our presence in the region. Adamas Motors management has a great deal of expertise in the sports and performance car sector and much experience in the GCC. The investment in this new Lotus Dubai showroom and the focus from Adamas Motors on offering exceptional customer service means that Lotus is set to create growth and significant customer loyalty in the UAE today, and as the new era for Lotus unfolds.”
The new Lotus Dubai showroom includes a configuration room, allowing customers to plan their Lotus vehicle colour and trim selections in a comfortable and private space, alongside a customer lounge where guests can relax and enjoy a coffee made by a professional barista.

Lotus customers in Dubai will be able to service their cars at a new solus Lotus, state-of-the-art workshop facility in Al Quoz, with customers welcomed to the facility in person or invited to use a performance vehicle transporter specifically designed to safely carry the range of Lotus vehicles. Lotus is to be presented by Adamas Motors in the capital of the UAE, with the launch of the first ever Lotus showroom in Abu Dhabi due to be announced in the coming months.
Lotus Appoints Phil Popham As Senior Vice-President ...
... Commercial Operations for Group Lotus and CEO, Lotus Sports Cars
Group Lotus plc is delighted to announce the appointment of Phil Popham as Senior Vice- President – Commercial Operations for Group Lotus and CEO – Lotus Sports Cars, effective from 01 October 2018. Phil will report to Group Lotus plc CEO, Mr. Feng Qingfeng.

Phil joins Lotus from Sunseeker International where he held the role of CEO for four years. Prior to Sunseeker, he was part of the Jaguar Land Rover (JLR) executive team for 9 years with global responsibility for commercial operations. The arrival of Phil Popham is the latest in a series of high level appointments at Lotus, from both the global automotive industry and from within Lotus. A new business and operating structure has been put in place and the Lotus business is now set for the next stage of its future growth and global expansion.
Mr. Feng Qingfeng welcomes Phil to Lotus, “I am delighted that Phil has joined Lotus at this important time in our 70 year history. We are growing the Lotus business not only at our Headquarters in Hethel, Norfolk but also worldwide so the foundations are laid to become a globally competitive brand and a well recognised leader in the sports car market.” Phil Popham said, “I have spent my career working with, and have a passion for famous British luxury, high tech and pioneering brands and Lotus, with its amazing history, definitely fits into that category. I am looking forward to being part of the team that will drive the substantial future growth of the Lotus business.”
Uday Senapati Joins Lotus As Product Strategy And Product Management Director
The latest in a series of high profile appointments, Group Lotus is pleased to announce that Uday Senapati joins the iconic British sports car marque. Uday joins Lotus as the company undergoes the next stage of its growth and return to prominence, under the leadership of Group Lotus’ Chief Executive Officer, Feng Qingfeng. Further confirming the Norfolk brand’s commitment to excellence, and attracting new talent to Hethel.

Well-known and respected within the industry, Uday will take responsibility for Product Strategy and Management for all current and future product lines, including digital products and services.

Prior to joining Lotus, Uday started his career as an automotive engineer, specializing in automotive refinement, aerodynamics and vehicle engineering. Moving quickly into technical management roles at both GM and JLR he most recently held senior management positions at Bentley Motors Ltd, based in Crewe, England.

Speaking of the announcement, Feng Qingfeng welcomed Uday to the team, “With a wealth of experience in the automotive sector Uday has a proven record of leading successful teams in premium segment automotive companies. At Lotus he will take the lead in developing and delivering our product plans and he will play a vital role as Lotus continues to challenge conventions and innovate as it looks to the future.”
Uday Senapati said, “Lotus has a tremendous sporting and racing heritage and is in the enviable position of having produced some of the world’s most iconic sports cars. To be able to work closely with some of the best people in the industry on bringing the next generation of advanced high-performance vehicles to market is immensely exciting and I’m looking forward to the challenges ahead.”

Uday Senapati holds a BEng (Hons) - Mechanical Engineering Degree from the University of Pune, India, an MSc – Acoustics degree from Southampton University and an MBA from Manchester Business School.
Hazel Chapman And The 100.000th Lotus In 70th Celebrations
- Widow of Lotus founder joins sports car company’s celebrations
- Helping mark the 70th anniversary of Colin Chapman’s first car
- 100.000th Lotus built in tribute to Team Lotus racer Jim Clark
- Commissioned to support the Jim Clark Trust
- Enter the competition to win the car at
Joining the celebrations for one of the world’s most iconic sports car manufacturers, the widow of company founder Colin Chapman has personally approved the 100.000th Lotus, as part of the marque’s 70th anniversary celebration.

Hand built on the same site that Hazel Chapman helped establish, the Jim Clark Trust special edition Lotus Evora GT410 Sport is the 100.000th Lotus built and a milestone in the iconic British company’s history.
Reviewing the car for the first time with her son Clive Chapman, Hazel Chapman said: “70 years ago, I never dreamt that there would be a 100.000th Lotus. I’m immensely proud of the company and Colin’s legacy. Today Lotus still builds such fantastic sports cars and I’m touched to be able to see the 100.000th car.” The Evora continues a lineage of lightweight car design that can trace its roots back the very first Lotus - an ethos that drives the company to optimise mass and aerodynamics in order to maximise performance and handling.

In 1948 Colin Chapman built his first competition car, following his own theories for improved performance. He formed Lotus Engineering in 1952 and from there the company continued to innovate in both road and race cars. Changing the very nature and intent of vehicle design forever, Chapman was in the vanguard of a new way of thinking and his principles remain as relevant today as they were 70 years ago.

Hazel was the first investor in Lotus. Loaning her then boyfriend Colin the £50 he needed to establish Lotus Engineering in a lock-up borrowed from Hazel’s parents. Colin Chapman reimagined and re-engineered an Austin Seven to create the first Lotus – the Mark I. Built by hand, and with Hazel helping where needed, Colin completed the car in the spring of 1948 and immediately entered it in competitive trials. With Hazel in the passenger seat and Colin behind the wheel, they picked up two class awards in the Mark I’s first events.
From that small garage on the outskirts of London sprang a global brand and Hazel worked alongside Colin as the business grew and found fame. She was even instrumental in establishing the company’s current site in Hethel, working on the layout and design, as the old airbase was rebuilt as the Lotus headquarters and manufacturing facility. A fitting tribute to one of the most successful racing drivers of all time, the 100.000th Lotus Evora GT410 Sport is a one-off produced in collaboration with the Jim Clark Trust, which has launched a competition to win the landmark Lotus while raising funds to help complete its new museum. Inspired by the very first Lotus Elan, driven by Clark in the 1960s, the new Evora was conceived and constructed at the famous Hethel site – the home of the company for the last 50 years.

Commissioned to coincide with the 50th anniversary of Clark’s tragic death while competing at Hockenheim in 1968, the 100.000th Lotus was unveiled at this year’s Goodwood Festival of Speed. Echoing the original Lotus Elan’s colour scheme, with red paintwork, a silver roof and silver wheels, plus tartan upholstery, it commemorates the legacy of the one of motorsport’s most enduring figures.

About the Evora GT410 Sport

Launched in Lotus’ 70th year, the Evora GT410 Sport is a winning blend of raw ability and style. Drawing from its more potent stablemate, the Evora GT430, it incorporates many high-performance elements yet retains a subtler, understated profile. Forged though a process of continual evolution, the Evora GT410 Sport incorporates specifically designed composite front and rear body panels and advanced aerodynamics, so that the GT-class coupe generates up to 96kg of downforce. As with all highperformance Evoras, visible-weave carbon fibre plays a considerable role in the car’s construction, enabling a lightest possible dry weight of just 1,256 kg.
The Evora GT410 Sport is powered by a specially calibrated version of Lotus’ supercharged, 3.5-litre 6-cylinder engine. With an integrated water-to-air charge cooler, it produces 410 hp at 7000 rpm and 420 Nm of torque from 3500 rpm, allowing the Evora GT410 Sport to sprint from 0-60 mph in just 3.9 seconds.

As an alternative to Lotus’ slick, six-speed manual gearbox, with a Torsen type limited slip differential (LSD), the Evora GT410 Sport can be ordered with an automatic transmission, which is slightly quicker through the gears. The six-speed auto gearbox utilises an optimised ECU for ultra-fast changes and gear selection is made via lightweight aluminium paddles mounted to the steering wheel.
The Girl Behind The Badge - Elisa Artioli And The Lotus Elise
- Elisa Artioli returns to Lotus 22 years after launch of Elise
- Lotus Elise named after Elisa
- Surprise reunion with the first ever production line built Lotus Elise
- Lotus visit includes her first-ever track laps in a Lotus
Reunited with the iconic car that bears her name, Elisa Artioli paid tribute to one of the most renowned and lightweight sports cars ever made, the Lotus Elise, and drove her first ever laps of the Hethel test track.
Returning to the home of Lotus in Hethel, Elisa was reunited with the second Elise ever built, and the first built down the production line, a car with which she was photographed 1996. As well as the surprise reunion with the Elise, she took to the famous Hethel test track for a series of laps behind the wheel in a Lotus Exige Sport 410 and Evora GT410 Sport.
The granddaughter of Lotus’ then Chairman, Romano Artioli, Elisa was the original inspiration for the car’s name, and was present for its launch in 1995.
Exige Type 49 And 79 Celebration Cars Mark 40th, 50th & 70th Lotus Milestones ...
... At Goodwood Festival Of Speed 2018
- Lotus Celebration Exige Type 49 and 79 unveiled at Goodwood
- Marking anniversaries of World Championship winning F1 race cars
- Part of Lotus’ 70th birthday activity at the Festival of Speed
- Lotus Exige Type 49 debuts on the famous Hillclimb
- Celebrations show bespoke nature of Lotus Exclusive
With a pedigree and heritage like no other, Lotus has today unveiled two unique Celebration cars, the Exige Type 49 and 79, at the Goodwood Festival of Speed 2018 to pay homage to some of the most recognisable racers in the British brand’s history and its 70th birthday.
The Exige Type 49 and 79 Celebration cars have been hand crafted by Lotus Exclusive in a salute to Lotus’ 70th birthday, and the victory anniversaries of two historic race cars that helped define the brand as one of the all-time great automotive marques. On display and in action over all four days of the Festival of Speed weekend, with the Exige Type 49 competing in the timed supercar runs on the Saturday, they’re a fitting tribute to one of the pioneering and entrepreneurial spirit of Lotus’ founder.

In 1948 Colin Chapman built his first competition car, in a small London lock-up garage, following his own theories for improved performance. He formed Lotus in 1952 and from there the company continued to innovate in both road and race engineering. Changing the very nature and intent of car design for ever, Chapman was at the vanguard of a new way of thinking and his concepts are as relevant today as they were 70 years ago.

Speaking of the unveiling, and the company’s 70th anniversary, Group Lotus’ chief executive officer, Mr. Feng Qingfeng, said: “Lotus is an iconic British brand and its contribution to both the world of motorsport, and development of sports car as we know them today, is undeniable. To be able to unveil our Celebration Exiges at the Goodwood Festival of Speed is truly historic, especially as the cars that inspired them are also here on display and in action. These Celebration cars are a fitting tribute to our past, but they reflect our future and show that we’re still true to our principles in building the very best luxury sports cars.”

In addition to 2018 marking the anniversary of Lotus’ birth, it’s a milestone for two historic racers. With the two one-off cars containing the marque’s DNA, the Exige Type 49 marks the 50 years since Graham Hill clinched both the Drivers’ and Constructors’ World Championship in the Lotus Type 49. The Exige Type 79 salutes the 40 years since Mario Andretti won his World Championship, and Lotus the Constructors’ Championship, in the Lotus Type 79.
The Type 49 and 79 are just two of the cars that helped forge Lotus’ reputation in competition. In Formula 1 alone it has more than 500 Grand Prix starts, complete with 81 victories and 13 World Championships. As well as the laurels gained in Grand prix racing, Lotus has successfully competed in Rally, Le Mans, Indy and saloon car classes around the world.

A Celebration of Cups

Far from being just for show, the Exige Type 49 and 79 Celebration cars by Lotus Exclusive pack phenomenal performance into one of the all-time great chassis designs. Based on the wildest ever incarnation of the Exige the Cup 430, the Type 49 and 79 set the fastest lap time for a road car around Lotus’ hallowed Hethel test track, covering the 2.2 miles in just 1 minute 24.8 seconds. Showing its potential, the Exige Type 49 is taking to the Hill for the Festival weekend, with demonstration runs over all four days and a sprint against the clock in the timed Supercar run on the Saturday afternoon.

Employing a supercharger and chargecooler designed specifically for the potent engine, both the Exige Type 49 and 79 possess 430 hp at 7,000 rpm and 440 Nm (325 lbft) of torque from 4,000rpm. 0-60mph is demolished in just 3.2 seconds (0-100 km/h in 3.3 seconds) before they reach a top speed of 180 mph (290 km/h).

As the leader in lightweight sports cars, the Type 49 and 79 maximise the benefits of the latest technologies and advanced materials to weight just 1,056 kg in their lightest configuration, bestowing the Celebration cars with a power to weight of 407 hp / tonne. In addition to cutting mass, the carbon composite body panels also deliver the cars’ distinctive styling and aerodynamic set up. The high-gloss visible weave components include the front splitter, front clam, air blades, unique bargeboards, roof panel, rear tailgate, straight-cut wing and diffuser surround. Aerodynamically evolved, the cars deploy up to 220 kg of downforce through the careful management of airflow under and over the car. Air curtain elements and louvers in the front clam panel efficiently regulate turbulence and drag, and reduce pressure within the front wheel arches, increasing downforce. The cut-out sections behind the rear wheels also reduce wheel arch pressure, while the high mounted straight rear wing and rear diffuser plant the cars to maximise traction and stability at high speeds.

With Nitron three-way adjustable dampers (tuning rebound, as well as low-speed and high-speed compression) and Eibach adjustable front and rear anti-roll bars, as standard, the cars use Michelin Pilot Sport Cup 2 tyres (215/45 ZR17 front and 285/30 ZR18 rear), fitted on ultralightweight, fully machined, forged aluminium wheels. Superior stopping power is provided by forged, four-piston AP Racing brake calipers and race-derived two-piece, J-hook brake discs - provide improved bite and consistent stopping power after high-intensity track work.

A Celebration of Lotus Exclusive

These two unique Celebration cars perfectly demonstrate the appeal of Lotus Exclusive, which offers Lotus buyers a unique ownership proposition by combining traditional British craftsmanship with modern design.

Developed by the in-house Design team, the Exclusive scheme has been conceived to inspire customers to further personalise the character of their Lotus cars. With the ability to tailor vehicles to their taste, it provides an alluring alternative to an off-the-peg sports car - covering everything from colour coding through to race car preparation. Establishing itself with new buyers, roughly one third of all new Lotus cars built feature some form of personalisation.

Both the one-off Celebration Exige Type 49 and 79 appearing a Goodwood Festival of Speed have been curated by Lotus Exclusive to provide a bespoke yet tasteful interpretation of the marque’s two iconic race cars. Inspired by the famous racing colours schemes of their namesakes, they connect the brand to its past but anchor it to the present, with the formidable Exige Cup 430.
Respectively finished in solid red and motorsport black, the 49 and 79 augment subtle but sharp contrasting pinstripes on the front splitters, front access panels, bargeboards, roof panels and rear wings in Championship Gold. Comprehensively composite in nature, both incorporate carbon fibre front splitters, air curtains, front access panels, side intakes, hard top roof panels, lightweight full tailgate panels, straight rear wings and rear diffuser finishers into their design. Ultra-lightweight gold painted wheels with diamond cut rims, and red brake calipers, seal their appeal along with unique Type decals on each rear buttress.

Inside, each cars’ racing colours are referenced, with Lotus’ in-house manufactured carbon race seats trimmed in black Alcantara®, and finished with colour keyed red and gold, or black and gold, contrast double stitching. This is echoed by the door panels and face-level vents, transmission console, and complemented by the cabin’s anodised aluminium and carbon fibre elements - including door sills and an instrument binnacle cover. Topping off Lotus’ acclaimed open-gate manual gearbox, designed specifically for fast and fluid shifts, is a wooden gear knob. With every single Lotus Sports hand built by a team of skilled craftsmen and women, the Lotus Exclusive scheme draws on the collective to create something exceptional for the customer. Including everything from non-standard paint colours, stand-out roof panels, tasteful colour decals, as well as contrast brake calipers, the same level of attention can be centred on the cabin, with bespoke upholstery and finish options available.

Lotus Exclusive is available on all Lotus cars, from the entry level Elise to the range topping Evora, with a full range of performance options making it truly made to measure.

A Celebration of Champions – the Lotus Type 49 and 79
As two cars that cleared the field before them and dominated the sport, the Lotus Type 49 and 79 F1 single seaters are as memorable for their design and colours schemes as they are for their race victories. Part of Lotus’ unrivalled motorsport legacy, they are exemplars or the brand DNA as defined by company founder Colin Chapman.

Designed to accommodate the new Cosworth DFV engine, the Lotus Type 49 won its first race with Jim Clark at the wheel in Zandvoort 1967. The following year, resplendent in the Gold Leaf colours, it powered Graham Hill to his second World Championship, and Lotus to the Constructors' Championship, and It continued to win races until 1970. Its four-year reign at the front of the grid marks the Lotus 49 as one of the most significant racing cars of all time.
Equally as inspiring, the Lotus 79 is regarded as one of the most visually stunning F1 cars ever built - especially in the John Player Special livery. With the underside of the car designed as an inverted wing, the resulting reduction in air pressure beneath the body dramatically boosted aerodynamic downforce. In the 1978 season the Lotus Type 79 proved almost unbeatable, helping Mario Andretti to the F1 Drivers' Championship and Lotus to the Constructors' Championship. Lotus is proudly celebrating its 70th anniversary at the Goodwood Festival of Speed 2018 as an Automotive Partner of the event. This year’s Festival will allow visitors to see some outstanding cars from the marques’ past running the Hill. This includes Jim Clark’s World Championship winning Lotus 25, Graham Hill’s World Championship winning Lotus 49, Ayton Senna’s first F1 race winning car, the Lotus 97T, and the revolutionary Lotus Type 56 gas turbine Indycar. Acting as the centre of the celebrations, Lotus’ current line-up of sports cars will be proudly displayed on the company’s stand in the main exhibitors’ space. This includes the Celebration Exige Type 79, which is appearing with a Type 79 racing car campaigned by Mario Andretti as part of his Championship winning year.
Marcus Blake Appointed As Commercial Director for Group Lotus Plc
Lotus is pleased to announce that Marcus Blake joins the iconic British sports car company as Commercial Director responsible for all sales, marketing and aftersales activities for Lotus Cars worldwide.
Marcus joins at a very important time for the Norfolk based business, which, under Geely and Etika ownership is embarking upon a period of investment and product development to enable Lotus to reach its full potential in the rapidly changing automotive industry.

Prior to joining Lotus, Marcus held a number of global commercial roles at Aston Martin, most recently that of Global Marketing Director.

Feng Qingfeng, Chief Executive Officer of Group Lotus plc welcomes Marcus to the team, “With extensive global experience leading sales, marketing, aftersales and dealer development, Marcus will help drive forward our exciting plans for Lotus in the future. We plan to grow our business through a global footprint of highly professional dealers, ahead of the introduction of high performance, innovative Lotus sports cars that will further grow this legendary brand.”

Marcus Blake said, “I am delighted to be joining Lotus at this pivotal time. I have long been an admirer of the achievements of Lotus over the years, from the extensive motorsport victories through to the peerless drivers’ cars produced today. I look forward to bringing my experience to Lotus to help grow this distinctive and iconic British brand for the future.” Marcus Blake holds a BEng - Mechanical Engineering Degree from the University of Warwick.
Geely Holding Announces Management Change At Group Lotus
- Feng Qingfeng to succeed Jean-Marc Gales as Lotus Global Chief Executive Officer
- Jean-Marc Gales to become Chief Strategic Advisor to Lotus Chairman
June 4th 2018, Hangzhou, China. Zhejiang Geely Holding Group (Geely Holding), China’s leading privately-owned automotive group, announced today that Mr. Feng Qingfeng, vice president and chief technical officer of Geely Auto Group, has been appointed to succeed Jean-Marc Gales as chief executive officer of Group Lotus effective immediately. Mr. Jean-Marc Gales has chosen to leave for personal reasons and will become Chief Strategic Advisor to Lotus Chairman, Daniel Donghui Li.
Geely Holding, which acquired a controlling stake in Group Lotus in 2017, thanked Mr Gales for his contribution to the company over the past four years.

Daniel Donghui Li, chief financial officer of Geely Holding and Lotus Cars Chairman, said: “Jean-Marc has stabilised and turned Lotus to profitability for the first time in the iconic brands history with new industry leading products and unique business models since joining the company in 2014. Lotus is poised for the next phase of growth under Feng Qingfeng’s leadership, where its expertise in lightweight materials and sport cars-engineering will form part of the wider expansion of Geely ‘s automotive portfolio. At the same time I will welcome Jean-Marc‘s Council as Chief Strategic Advisor to myself and the Board of Directors”
Geely acquired a majority holding in UK-based Lotus – a world leader in high-performance lightweight sports cars – as part of its agreement last year to acquire 49.9 percent of the shares of PROTON from HICOM Bhd (DRB) of Malaysia, Lotus’s former parent.

Feng Qingfeng (Mr. Feng) said: “I am honoured to have been appointed to lead this iconic British sports car group. With Geely’s global synergies and total support I am confident that Lotus has an exciting opportunity to achieve its full potential as a luxury sports brand, based around its engineering legacy and its future product pipeline.”

On 2017 Group Lotus sold 1600 sports vehicles, an increase of 10% versus 2016, produced at its plant in Norfolk, England. In 2017 the company showed a profit for the first time in history.